Hospitality Digital Marketing

Hospitality Digital Marketing

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Develop of digital marketing activities on hotel Hilton and its requirements to understand
detail environment analysis....................................................................................................3
TASK 2............................................................................................................................................5
Digital tools, channel and platform that are used by organisation and also comparison of its
digital presence.......................................................................................................................5
TASK 3............................................................................................................................................7
Use of digital marketing activities and development of plan to support Hotel Hilton...........7
TASK 4..........................................................................................................................................11
Methods to monitor, measure and evaluate digital marketing effectiveness........................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Hotel marketing requires various skills, resources and strategy to obtain top position in
the competitive market. In the present scenario, globalisation impact on each business and
industry specifically hospitality industry as now all functions and operations are operated by
hospitality according to international level. So marketing of products and services is done with
engage of digital platform in operations and functions of hospitality organisation. Digital
marketing is most useful that enhance possibilities to cover market area as well as customer base
through advertising products and services at global level (Adeyinka-Ojo and Abdullah, 2019).
This report is composed from point view of Hotel Hilton which is operating there business in
international market. Along with this organisation is well-known for their hospitality services
that satisfy needs of visitor in an appropriate manner. Moreover, the report highlights on
understanding of challenges and opportunities that relates with digital conditions. Key digital
tools, platforms and channel utilised by hospitality organisation will also be included in the
report. In the last, report also focus on organise of digital marketing activities and formulate
multi-channel capabilities in hospitality organisation.
TASK 1
Develop of digital marketing activities on hotel Hilton and its requirements to understand detail
environment analysis
The term digital marketing assist of promoting products and services to a large market area
that provides support to business for earning huge amount of profits. Digital marketing also
increase the market area for companies and marketers for approaching new customers by
introducing hospitality services into new market area. In order to understand overall market
environment PESLTE analysis is managed. This involves effect of all factors that create
opportunities and challenges for organisation (Gustavo, 2019). The explanation of Hotel Hilton
digital marketing activities is mention as follow:
 Political factor- The term political aspect undertakes different laws, rules, regulations
and international trade law, digitalisation norms and policies of organisation for ensure

confidentiality of information. Each country formulates their own rules and regulations
related to digital aspect for ensuring safety of individuals. In context of Hotel Hilton
political environment of UK is stable so it is easy perform functions with digital tool in a
smooth manner. So it work as an opportunity for organisation to increase their number of
customers by satisfying there needs and wants with help of digital tools easily.
 Economical factor- National and international market conditions for a business is
different and the decision related with monetary policy directly impact on operations of
Hotel Hilton. It includes interest rate, inflation, and GDP of a country in which
organisation operates their business (Dinis, Breda and Barreiro, 2020). Like, if Hotel
Hilton perform their business in developing countries than it is mandatory for
organisation to control operational cost of business in order to increase company profits.
But controlling cost create challenge for organisation because it is complex to deliver
good quality services at minimum cost. In order to overcome the respective challenge
organisation utilise digital technique to promote business because they are available at
low cost and approach large number of individuals easily.
 Social factor- Under the social aspect needs, wants and preference of society individuals
is included. There are various aspects are present in society due to which actions and
activities of an organisation is impacted. From perspective of Hotel Hilton population of
UK is educated and aware about use of digital methods. So it creates a positive point for
organisation to facilitate better experience from there hospitality services. Virtual reality
and cloud computing are most effective tools that are used by management to manage
operations in effective manner.
 Technological factor- According to the name technological factor consists of performing
work with digital technology, automation and innovation that enhance economy and
productivity of organisation. The main use of digital technology tools is to perform
organisational work and task in an organised manner. So the sales and revenue for
organisation is increased (Perinotto and Soares, 2020). Moreover, according to current
digital market conditions of UK technological aspects help to increase market area by
managing collaboration between individuals and organisation. This refers all technology
challenges such as user-friendly application are controlled by management that generates
better results by completing organisational work in proper manner.