Digital Marketing Plan for Hotel Hilton

Hospitality Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Understanding of challenges, opportunities and impact of digital environment within the
hospitality industry......................................................................................................................3
TASK 2............................................................................................................................................6
Key digital tools, platforms and channels used by the Hotel Hilton and the Green park hotel 6
TASK 3............................................................................................................................................8
Digital marketing plan and build multi channel capability in a Hospitality organization..........8
TASK 4..........................................................................................................................................11
Methods of measuring and monitoring efficiency of digital marketing...................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Digital marketing is the process to advertise project on the digital platform. This kind of
marketing helps to grow business and create opportunities for companies to show their presence
in a particular market. It is more affective as compare to traditional marketing because
companies can have control on whole digital marketing process, and they can target their
audience.
This report will take Hotel Hilton to explain digital marketing. Hotel Hilton is a global
brand which provides all services related to the hotels and resort. This report will explain
environmental affect on Digital marking of this hotel through SWOT and PESTEL. It will
analysis key digital tools , platforms used by the Hotel Hilton to promote their hotel. This report
will provide digital marketing plan of this hotel on the Bases of luxury business and their active
holiday seekers. In the end of this report will conclude methods of measuring and monitoring
digital marketing efficiency.
LO1
Understanding of challenges, opportunities and impact of digital environment within the
hospitality industry.
Digital marketing is the tool which is used to promote product and services by using
internet. It is important for the companies use digital marketing tool, so they can increase their
teach to all over the world, and they can achieve their profitability. Digital marketing has huge
role in the Hospitality industry which is helping this industry to grow.
Online and offline marketing
online marketing is known as digital marketing, organizations advertise their product
through digital tools. This is one of the best way to advertise market and it is cheaper than offline
marketing and easy to conduct.
Offline marketing is marketing does need internet , This type of marketing refers to
marketing in which social media promotions, blogging and press releases are not involved.
Marketers use strategies in offline marketing which involves – direct mail, point publications.
Hotel Hilton have strong marketing team who have experience in the digital marketing.
But there are some internal and external factors which affect on the digital marking of Hotel
Hilton. Digital Environmental driver such social media, email and technology create
opportunities for the Hotel Hilton. Hotel Hilton is operating their business on global level so it is

important for them to follow all the legal rules and regulation of the counties (Adeyinka-Ojo and
Abdullah., 2019). Government also set some rules related to digital marketing, and they cannot
break their rules. For example- Hotel Hilton cannot promote anything which is against the
government. Economical development in any country where Hotel Hilton is operating their
business can attract the tourist. They can take advantages through digital marketing and run their
campaign to attract Tourist to take services and accommodation form them. This will make more
effective for the company to run their digital marketing campaign, Most of the travellers like to
travel on different places and during their tours they stay in the hotels. To attract those travels
Hotel Hilton run campaign on the social media to attract those travellers, Technology helps this
Hotel Hilton to gain competitive advantages in the Hospitality industry. They have mainly focus
on the shifty and security of their guest through CCTV cameras and other salsify features (Alves,
Sousa and Machado., 2020). This makes their guest comfortable and more secure. Online
booking are available on their websites and it is also available through the third party apps
which boost the rates of the Hotel Hilton. They also put technology facilities in their luxury
rooms where guest can unlock their door with digital key systems. This helps them to show their
presence in the market and also increase their growth. Technology used by the Hotel Hilton are
eco friendly and it does not effect on the environment. It is important for the Hotel Hilton to use
equipment in their hotels which does not affect on the environment. UK government is forcing
hotels to increase their security in the hotel and near areas because crime in UK is increasing
day by day and most of the crime locations are nearby hotels or insides the hotels (Bowie and
et.al., 2016). Hotel Hilton takes this issue seriously and increase security and shifty for the
guest, and they also put camera nearby the Hotel areas. Others hotels also should follow legal
instructions by the government and provide shifty and security to their guest. It will help their
guest to feel safe in the hotel and their nearby areas.
Opportunities and challenges
Hotel Hilton have strong hold on Hospitality industry and advertisement and digital
marketing tools help them to increase their reputation in market, and they are able to show their
presence as a strong brand name. They are continuously increasing technology in their hotel
which is helps them to improve experience of their guest, and they are getting constant upgrade
on business process. Strong customers bases through online booking sides which helps them to
create good reputation, and they are having good feedback from their customers. Innovation in