Hospitality Digital Marketing

HOSPITALITY DIGITAL
MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of digital marketing landscape and comparison of online and offline marketing
concept........................................................................................................................................3
Key hospitality consumer trends and insight fuelling the growth...............................................4
Key digital tools used by hospitality sector................................................................................5
Development of the e- commerce and digital marketing platforms and channels......................5
Developing a digital marketing plan and strategies for building capabilities.............................6
Uses of Omni – channel marketing to meet business objectives in hospitality sector................9
Measurement techniques and performance techniques in digital marketing strategy and plan 10
Actions to improve performance in digital marketing..............................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13
5 Ways to Improve Your Digital Marketing Strategy. 2021. [Online] Available through:
<https://emarsys.com/learn/blog/5-ways-to-improve-your-digital-marketing-strategy/>.............14

INTRODUCTION
Digital marketing is being defined as promotion and advertising of the goods and services
INC used by the companies that help of digital channels. These channels can be like search
engines, websites, different social media, email and other mobile related applications. In the
current competitive market the use of digital technology is highlighted and is used to a great
extent. The present research is based over the hotel chain of Hilton. Hotel which is a
multinational hospitality company managing its franchises and the portfolio of hotel resorts all
over the world. The hotel Hilton was founded by Conrad Hilton in the year 1919. Present study
will provide an overview of digital marketing and comparison of online and offline marketing
concepts. In addition to this the analysis of consumer trends and how it fuels digital marketing
will be highlighted. In addition to this the key digital tools and development of e-commerce and
marketing platforms will be discussed. Along with this the development of a digital marketing
plan will be undertaken and discussion of Omni channel marketing will be useful stop in the end
the different techniques of measurement and performance with ways will be used to present a set
of action to improve the performance in digital marketing of health and.
MAIN BODY
Overview of digital marketing landscape and comparison of online and offline marketing
concept
In the current parlance, the use of digital marketing and use of technology is being
undertaken within the marketing of the company. The reason pertaining to the fact is that in the
current technologically advanced environment free digital marketing is the major key to success.
The reason underlying this fact is that if the companies will not be much advance within the
marketing then this will affect of the company (Hristoforova and et.al., 2019). For Hilton it is
very essential that they must comply with all the latest digital marketing techniques so that they
are updated and more of the consumers are attracted towards the company. Currently digital
marketing landscape is very good and this will provide an opportunity to Hilton in order to
increase the sales and attract large number of consumers. The major requirement of consumer in
this highly competitive world is the quality of the services. If Hilton will emphasize more over

the quality marketing then this will attract more of the consumers and as a result of this sales and
profitability of the company will increase.
Online marketing Offline marketing
This is a type of marketing practice which
involves making use of online methods of
marketing like the social media, use of digital
marketing, mobile marketing, email and other
digital platforms.
In contrast to this the offline marketing is a
type of technique which majorly focuses on the
traditional methods of the marketing like
offering discount, bill boards, and others
(Hudson and Hudson, 2017).
This type of marketing involves the use of
third party like web content, email, social
media platforms and others.
This does not involve any such type of thing
rather it makes use of mass media, telephones
and others.
This method is more cost effective and
efficient and involves less time and covers a
large number of consumers at a time.
This offline marketing involves more of the
cost and also involves and takes a lot of time in
marketing the product and service.
Key hospitality consumer trends and insight fuelling the growth
o In the current competitive environment the most important aspect for the success
of the hospitality organisations is to you have a greater emphasis over the
consumer needs and requirements. The reason underline this factors that the
consumers are treated as the king of the industry and of consumers are not
satisfied then the profitability of hotels will also be not good. As a result of this it
is very essential for health into time to time analyses and evaluates the consumer
trends as it keeps on changing to a great extent. Currently the major consumer
hospitality trends relevant for Hilton are as follows-
 With the evaluation it was analysed that trend among the consumer is the emphasis over
safety and protection of the consumers coming to the hotel. This is pertaining to the fact
that due to covid-19 the consumer has a fear of getting infected and they are not going
much to the hotels (Kotler and et.al., 2017). Thus currently consumers are preparing
major emphasis over the safety measures in order to go to any of the hospitality sector
industry.