Importance of Digital Marketing in Hospitality Organizations

Hospitality Digital
Marketing

Table of Contents
Hospitality Digital Marketing......................................................................................................................1
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Task 1......................................................................................................................................................3
TASK 2...................................................................................................................................................5
TASK 3...................................................................................................................................................7
Task 4....................................................................................................................................................10
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................13

INTRODUCTION
Digital Marketing plays an integral role in any hospitality organizations. Digital
Marketing is an effective process for getting hospitality organization's service or product out to
consumers. The hospitality organization adopted Digital Marketing strategy for the great
expanded in the business. Marriott is a largest hospitality company. It is an American
multinational hospitality company that franchises and manages a big portfolio of lodging
facilities and hotel. Marriott hotels also wanted to create it’s contain marketing strategy to
develop a worldwide community who passionate about tour and travel to expand their
organizations. This hospitality organization also induced in Digital Marketing campaigns,
Marriott commercial, social midis marketing campaigns. This report will include the analysis of
Digital Marketing of Marriot hotel and environmental analysis of this company and development
of digital marketing platforms and ecommerce and channels in comparison to physical channels.
This report will also highlights digital tools, channels and platform used by many hospitality
organization. This report will also include digital marketing plan and related strategy to develop
multichannel capability for Marriot Company and how Omni channels marketing is use by
Marriot organization to meet their business objectives. This report will also highlight the
methods of measuring and monitoring digital marketing effectively.
MAIN BODY
Task 1
Digital marketing landscape includes the digital media and advertising through social
media marketing, pay-per click advertising, content marketing, influencer marketing, search
engine optimization, search engine marketing, email marketing, podcasting, video production,
web development etc. A digital landscape is inclusive name of social networks, videos (you
tube), mobile devices like phones, tablets, smart phones etc. These tools are very helpful for the
hospitality industries and businesses to sell their products and services in a very effective way. It
also involves the channels and tools been used for effective digital marketing.
Comparison between online and offline marketing concepts
For the online marketing, the company has to rely on the internet to circulate massages
but offline marketing has a great place in the traditional channels and also live events (Dinis,
Breda and Barreiro., 2020).
Online marketing is the large marketing channel or mode that uses the internet as its
medium of communication whereas the offline marketing does not require internet to go on. For
the Offline marketing, Marriott can use various tools that involves magazine, TV, radio,
brochures, newspaper etc. While for the online marketing, company can use website blog page,
social media, emails etc.

The strategies of online make tying involve SEO, web hosting, boost social media posts,
social media marketing, run promotion on social media etc. and the strategies of offline
marketing involves strategies like putting hoardings, using human resources etc.
Online promotion or marketing has its own rules or restrictions whereas online promotion
modes or channels do not have such restrictions or berries and it also helps the company to get
maximum exposure from the whole world.
There are huge benefits of digital marketing. It provides to a hospitality organization an
effective global reach (Morrison., 2018). The website for the digital marketing organization to
trade or serve globally and find new markets for small investment. digital marketing can be
conduce BT the hospitality organization in a very lower cost, a well targeted and properly plan
digital marketing campaign can approach to the right customer with a very low cost. digital
marketing also generated many benefits for the Marriott such as improve conversion rates, higher
revenue, company become able to compete with big cooperation, build brand reputation and earn
people's trust and also improves company’s out reach.
 Brand awareness
This is important aspect that every company have the desired to bundle in the respective manner
in such a way to have the quick result though the implementing of the digital marketing’s and
building the brand awareness aspects. This have the requirements of there great deal of the
research, foresights and planning’s in hotel to make their hotel Marriott to stand in the COVID
19 lockdown.
 Customer engagement and CRM
Digital level of customer engagements has been the tools which is leading their outbound level
of marketing in order to have the promoting the significant campaign over the web or via apps,
as well as a medium for sales departments to nurture interest amongst individual customers.
 Content marketing
Content marketing and digital marketing have the overlapping of the significant work
environments and the objectives to be achieved in over to have the understanding the intended
messages and specific level of voice over the content.
 SEM
The search engine marketing has the relation with SEO which have the combined dealing with
digital marketing out search which have the reefing of the internal, organic website optimization
while search engine marketing is commonly known as advertising through a paid media budget.
 Websites and or email marketing.