Hospitality Distribution Channels Management

Hospitality Distribution
Channels Management

Table of Contents
INTRODUCTION...........................................................................................................................3
ACTIVITY-1...................................................................................................................................3
Role of distribution channel and relationship with marketing mix.............................................3
How the distribution landscape has evolved and the key issues and trends in the hospitality
distribution..................................................................................................................................4
Development and influence of e-commerce and digital platforms in Hospitality distribution
channels.......................................................................................................................................4
Impact of these digital technology on channel management of the hotel..................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Distribution channel for hotels can be refer to chain of different intermediaries hotel
room pass through before it reach the guest. There are different types of distribution channels
i.e., wholesalers, retailers and direct to consumer sales (Ali and et.al., 2021). Present report will
lay emphasis on how Horwath hotel can build its image. In the report distribution channel and its
relation with marketing mix is being described. Key issues in distribution channel and influence
of e-commerce and digital platforms in hospitality.
ACTIVITY-1
Role of distribution channel and relationship with marketing mix
Distribution channel is used by hotels for promotion and aggressive sales. The main
purpose of the hotels is to create a good visibility on distribution channels so that customers can
easily find good hotels and book room (Hao and Tan., 2019). To improve the sales of the hotels
distribution channel are necessary. The best way to attract lot of customers or guest is online
system. In today's world technology is the only mode by which promotion can be done better.
There are much new software in hospitality which can help hotels to find and gain new
customers or guests.
Nowadays, customers can check reviews on online sites and they can book room
according to their comfort. Horwath hotel in UK should improve its distribution channel to
increase the sale and attract customers (Law., Chan and Wang., 2018). They should provide good
facilities and take help of social media for promotion. The Horwath hotel should provide details
about the hotel on online sites. This will help in improving the reputation and more customers
will come to know about the hotel. The owner of the hotel is required to consider the changes.
Most of the hotels set their prices after analysing the prices of their competitors.
Distribution channel refers to the process in which products and services are made
available to the customers who needs it (Modak and et.al., 2019). Distribution channel is one of
the element of marketing mix. This can be done directly with the help of producer or service
provider and indirectly through distribution channels. Marketing mix, price and product are easy
to understand but the distribution channel is essential as product should reach to correct
customer. Price of distribution channel can be reduced by using more online sites. Manufacturers