History and Strategic Objectives of Museum of London

HOSPITALITY EVENT
AND TOURISM
ENVIRONMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Task 1...............................................................................................................................................4
History of Museum of London....................................................................................................4
Strategic objectives of Museum...................................................................................................5
Sustainability of museum.............................................................................................................5
Financial review of museum........................................................................................................6
Museum's corporate governance..................................................................................................6
Conclusion...................................................................................................................................7
Task 2...............................................................................................................................................7
Key stakeholders..........................................................................................................................7
Interest and power of the stakeholders.........................................................................................8
Evaluation of museum's stakeholders interest and power...........................................................9
Current issues that might impact the interest and power.............................................................9
Conclusion.................................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Tourism is basically travelling to different places and spending luxury time there with the
intention of relaxation, pleasure and recreation. Tourism and hospitality basically deals with
attracting the large number of visitors and serving them better by making their experience
unforgettable.
Museum of London is one of the most majestic and beautiful museum situated in London, UK
and attract a large number of visitors every year. It is well known for its original galleries,
artefacts, and pictures which reflects the history and culture of London. This essay addresses the
history of Museum of London, Strategic objectives of Museum, Sustainability of museum,
Financial review of museum, Museum's corporate governance, key stakeholders, interest and
power of the stakeholders and the current issues that might impact the interest and power.
MAIN BODY
Task 1
History of Museum of London
The Museum of London basically addresses the UK's capital history from the prehistoric
to the modern times. It is situated in hearts of London on London wall, nearby Barbican center.
This museum is one of the largest history collection within the entire world. It was being
established in 1960s as well as in 1970s and is continuously contributing towards the economy of
London. The museum was initially opened in 1976 and its major architect were Hidalgo Moya
along with Philip Powell who adopted the most innovative approach for its design (Spence,
2011). The museum consists of the series of various galleries that comprises of the original
artefacts, pictures,, diagrams etch whose main emphasis is on the archaeological discoveries and
the urban development along with different activities and interactive display. Around 20 million
money was spent on this museum for its re-development in 2010 which was the biggest
investment till date. This re-design basically narrates the story of Londerners as well as the
London. The galleries within it have a majestic view and incorporates the display and
presentation of around 7000 objects. This gallery of “Expanding city” usually covers the era and
period from 1660s to 1850s. One of the most important part of museum of London is its
archaeology which is being known by the name of Museum of London archaeology. This is
being regulated and governed by England' charity commission and thus is an independent

charity. It generally employs more than 180 archaeologists that work on the major archaeological
sites of the London.
Strategic objectives of Museum
This museum of London is itself a beautiful destination for majority of the people and
attracts a large number of visitors every year. It was initially being established with the objective
of becoming more aware of the history of London and engaging every child which will
eventually help them in their education. With its development, their strategic plan generally
encompass the objective to reach more and more people and and thus stretch their thinking. In
2018, more than 3 million visitors visited this museum and around 1.4 million visitors came to
visit Museum of London Dockland which was double in comparison to the past few years. The
upcoming strategic view of the museum of London is to increase the visitors on a great range and
thus generate more and more revenue which will eventually boost the economy of the country.
Their main strategic objective is to undergo a partnership with corporation of city of London for
the development of various areas like London Symphony Orchestra that will enhance the skills
of young people and backward class (Edwards, 2013). Besides this, their another strategic
objective is to increase the number of visitors including children by 20% in the upcoming years
and thus break the records by becoming the most visited museum of the country. In 2018, over
680000 school kids participated in the the learning programmes held by the museum of London.
Seeing this increasing number, their strategic objective which form the main part of their
strategic plan is to extend their reach with the help ODF teacher training, learning partnerships
and online resources.
Sustainability of museum
The issue of sustainability has always dominated the museum of London and somehow
disturbed their image form past few years. In order to solve this problem, this museum has
developed various strategies in their strategic plan on which they are focusing for proving more
greener environment to the people. They have planned to open a museum at West Smithfield
where they will inculcate a wide range of innovation strategies as well as bring innovation in
their existing building. These innovations are highly committed to reducing the consumption of
energy and hence the pollution. They have developed various ways for improving their building
structure and its facilities like active filtration, the passive protection, good design of their
ventilation system which eventually will reduce the emission of harmful gases in the ecosystem