Museum Of London: History, Objectives, Sustainability, Governance

Museum Of London

Table of Contents
TASK 1 ...........................................................................................................................................3
1) Overview.................................................................................................................................3
2) Objectives and Trends............................................................................................................3
3) Sustainability..........................................................................................................................4
4) How The Museum Of London Operate..................................................................................6
5) Governance.............................................................................................................................7
TASK 2 ...........................................................................................................................................8
1) Stakeholders............................................................................................................................8
2) Stakeholder power and interest theory....................................................................................9
3) Stakeholder power and interest.............................................................................................10
Quadrant A: Low Interest, Low Power.....................................................................................10
4) Current Issues.......................................................................................................................11
REFERENCES..............................................................................................................................12

TASK 1
1) Overview
The given assignment is based on Museum of London which was established in 1976 by
Sharon Ament in UK (AlQahtani, Hector and Liversidge, 2014). This is the documents which
represents history of UK' capital city from prehistoric to modern times and situated at City of
London on London Wall that is close to Barbican Centre. This is concerned with London history
and its inhabitants throughout time. Recently, museum is funded and controlled by Greater
London Authority and City of London Corporation. This is regarded as largest urban history
collection in world having more than six million objects. In year 2015, respective museum has
made planned to move from Barbican site to Smithfield Market. According to the data of 2018,
number of visitors were 694,596 who has visited respective museum (DeWitte and Hughes-
Morey, 2012). It comprises of series of galleries which contain models, original artefacts,
diagrams and pictures having emphasis on discoveries of archaeological where built city,
london's cultural life, urban development that do interactive activities and displays for all ages. It
consists of £20 million redevelopment that was finished in May, 2010. There are main two
buildings namely Museum of London, Docklands and Museum of London, Archaeology. The
structure is divided where Museum of London and Museum of London Docklands are regarded
as same group. It is jointly controlled by City of London and Department for Culture, Sport and
Media. This is headed by director where several directors has been worked with respective
museum. The list of directors in different years are: 1972-1977- Tom Hume, 1977-1997-Max
Hebditch, 1997-2002- Simon Thurley and 2002 -2012- Jack Lohman and 2012 to present
director is Sharon Ament.
2) Objectives and Trends
The objectives of Museum of London are as follows:
Objectives Description
Reach more people The ambition is reaching more than 5 million people over life of
given plan. It has two fold where there is growing audience
through on site visits and outreach diverse of London to make it
better. The strategic imperatives are growing audiences, boarder
engagement, compelling programming, embedding digital.

Become better known The main objective is to make people aware about museum first
whenever it comes to think about London. Here, Museum of
London, Docklands and Museum of London are regarded as part
of capital offers for both tourists as well as Londoners. Strategic
imperative is strengthening brand through making news, standing
out and building anticipation.
Stretch thinking Main objective is to make people think about London in various
new ways (Duellman, Marion and Hedges, 2016). Strategic
imperative is building London collection, connecting, increasing
academic impact and providing sector leadership.
Engage every schoolchild The objective is to connect young Londoners to city and each
should go through heart of social purpose. In recent times, there
are more than 1.4 million schoolchildren in London and set to
increase it. Here, strategic imperative is reaching across London
for each and every schoolchild. This can be done through
inspiring generations, providing opportunity of learning for
everyone, connecting with east London and performing things
differently.
Stand on our own two feet Objective is rising self sustaining museum which maximise uses
and resources of public funding for generating additional income
(Gaimster, 2018). It helps in delivering value for money. It is
important for entrepreneurial to bring collection, content and
commercial activities together. Strategic imperative is ensuring
financial strength.
The current consumer trends that Museum has to follows through creation of interactive
and interpretive experiences, artificial intelligence in cultural sectors, voice command and so on.
3) Sustainability
In order to improve London's environment and their people, there is rise in issue of
sustainability. It is very important for Museum of London to improve their sustainability by