hospitality industry

Hospitality Industry

Executive Summery
Hospitality is a broad industry at includes various services such as food, lodging services,
theme park, transportation, event planning etc. It is vital to know that it includes restaurants,
hotels as well as bars. Nowadays hospitality industry is at boom and there are number of
organizations that are covered under hospitality industry. It is important to note that Marriott is
considered to conduct this report. In this report there is discussion related to the problems that
the organization faces while operating. It is seen that if all these problems are not understood and
address then the hotel may face issues and may reduce its reputation. It is important that the
company should have a positive reputation in the market. PESTLE Analysis helps to know about
the external factors that impact the working of the business organization. So in this report
PESTLE Analysis along with the positive and negative impact of each factor on the organization
is discussed. It is seen that the organization is getting support from government as it contributes
to the GDP of nation. The major problem that is faced is due to the pandemics duration but it is
important to form strategies and cover the loss that they are facing full stop there are various
organizations in the hospitality industry and that shows the level of competition that is present in
the market. Along with that it is important to note that the needs and wants of customers keep on
changing so it is up to the hotel that how it deals with the changes and serve the customers
effectively. It is vital to know that innovation is the key to success the organization focuses on
innovating the product and service so as to attract the customers and serve them effectively. It is
seen that there is Impact of climatic changes on the operations of the hotel. There are various
laws and regulations that are important for the organization and that helps them to achieve
success so it is seen that Marriott follows all those legal factors and that help them to achieve
success. In this report there is SWOT analysis done that help the organization to know about its
strengths and weakness that our internal for the company. It is important for organization to work
on strengths and make them more powerful as it helps them to established good image. The
organization that understands about its weakness generally achieves success by overcoming the
weakness. Along with that the organization is should study about the future opportunities and
take first mover advantage. It will help the organization to achieve advantage over the
competitors. It is also vital for the organization to be prepared in advance for the threats and
overcome them. It is important for all the organization to conduct study about the opportunities
as well as threats as that will help the organization to achieve success. From the above mentioned

report it has been analysed that hospitality is a very huge industry which includes civil services
towards the consumer full stops it is very important for the hospitality industry to identify
problems which are facing by the organization in order to increase their effectiveness and
importance. As this report explain about the external and internal factors which create impact on
the organization in context of their performance. In this report it also has been analysed that the
hospitality industries are getting support from the government in order to increase their economy
of the country and also provide benefits to the organization. There are several problems which
are facing by the organization due to Panda mixed and it is very important for the organization to
adopt the strategy so that they can overcome the climate changes and issues which is related to
the panoramic. Along with this organization are also considering in future opportunities in order
to get competitive advantages and to get more success. The organization are also using several
legal factors that support them to get more success and become effective in the Marketplace full
stop this report also explain what are the issues which occur in the business and how the
companies identify and solving their problems in order to get opportunities. There are several
issues occur in the business which create impact on the performance of the organization and it is
very important for the company to identify the issues in order to become effective and increase
their efficiency. On the basis of the investigation it has been analysed that changes in the market
Trends problem in managing Technologies and software increasing in employee turnover
managing complaints of consumers these are the problems which are facing by the organization.
In order to overcome the challenges the organization is overcoming these problems by
formulating several strategies like training and development of the staff adoption of the digital
marketing excellent customer service is so that they can overcome the challenges an increase
effectiveness in order to get more positive outcomes.

INTRODUCTION
Hospitality industry is one of service industry which is providing various services include hotel
service, food and beverages, event planning, lodging. There is various business which carry out
their operation in this industry (Afsar, Shahjehan and Shah, 2018). Main goals of business in this
industry is to provide luxury services, enhance experience of their customers. There are
increasing competition in this industry a firm are competing in term of customers service.
Purpose of this report is to identification of role of management consultant and understand
strategic relevance of project report. It also provides understanding of hospitality industry and
problems in operation of organisation. This project report addresses various problems occur in
hospitality business. These include managing orders of customers, response to customers
problems, meeting expectation of customers, changes in marketing trends. These problems do
not business to successfully conduct their operation in market and also create threat for business
in market. To identify these problems, managers can use various methods. These methods
include SWOT analysis and PESTEL analysis.
SWOT is a tool which helps to analyse internal factors of business and identify problems related
to these factors (Almanza, 2019). PESTEL analysis is one of external analysis tool which helps
business to analyse external factors in business. These external factors can create negative impact
on business as firm has no control over these factors. Organisation can only reduce its impact
over their business. Reason behind using these tools is that they are providing opportunity to
analyse both internal as well as external environment of business. Enterprise can use these tools
to analyse business and its operation on timely basis which allow them to formulate strategies
and policies to overcome these problems occur in operation of business. To solve problems,
occur in organisation of hospitality business, managers can adopt different management
techniques.
SCOPE AND ANALYSIS
Marriott Hotel: Marriot International hotels is an international hotel group which is operating in
different companies through franchise, licensing. This organisation is established by J. Willard
Marriott in the year 1927.Company has largest hotel chain in different parts of world
(Anandhwanlert and Wattanasan, 2017). Organisation has around 30 brands in their name and
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has around 1423044 rooms. These total numbers of room were located in 131 countries and
union territories.
Feedback and problems in operation
 Organisation is not providing answers to email to their customers and event they are not
responding on their social media accounts (Bavik, 2020). Customers need to call
customer service for resolution of their problems to hotel. This call takes long hold time
in hotel which create negative impact on image of hotels.
 Problems related to websites and application as it difficult to manage reservation of
hotels with this software. These is problems related to inability of organisation for
searching hotels as well as inaccuracy in prices sown in websites.
Positive reputations:
Organisation is providing wedding venues and also manage that effectively (Bharwani, Mathews
and Ghura, 2019). Organisation has build is reputation for managing events effectively as they
offer venue for wedding and others events.
PESTEL analysis
Factors Positive Impact Negative Impact
Political Factors  Support to tourism
Industry
 Restriction of
government due to
Global Pandemic
 Uncertain political
environment (Bratton
and Watson, 2018)
Economic Factors  Increase in purchasing
power of consumer (de
Souza Meira and
Hancer, 2021)
 Increase competition
 Economic Crisis
Social Factors  Increase in numbers of
travellers
 Cultural Changes
Technological Factors  Innovation  Problem in running
websites and
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