Contemporary Hospitality Industry

CONTEMPORARY HOSPITALITY
INDUSTRY

Introduction
• In the current world hospitality industry emerged as an fastest growing sector in
the world that regularly keeps on increasing their growth rate while satisfying
customers needs on simultaneous manner. The present PPT covers PESTLE and
SWOT analysis of Marriott and WA PILA.

PESTLE ANALYSIS
• PESTLE analysis is conducted by an
organisation to effectively evaluate their
strength opportunities and weakness in
context with micro environment as these are
uncontrollable factors. PESTLE analysis of
Marriott Hotel is conducted below:

Political factor
• It has been seen that UK have economic stability that helps organisations to
perform their operations with consistent policies and strategies.
• Alongside Hilton may encounter with situations like political instability,
International relations that made towards affecting their goodwill and market
position.
• While, WA PILA face through the issue which is related to political instability,
that lead towards hampering brand image of company.