Unit 1 The Contemporary Hospitality Industry (GB)

This presentation discusses the various factors affecting the hospitality industry, including political, economic, social, technological, legislative, and environmental factors. It also provides a SWOT analysis of Intercontinental London, highlighting its strengths, weaknesses, opportunities, and threats. Additionally, the presentation explores current and potential trends in the hospitality industry, such as sustainability, local experiences, and healthy food and drinks. References from books, journals, and online sources are also provided.

Unit 1 the Contemporary
Hospitality Industry (GB)

Table of Contents
Political factors affecting hospitality industry
Economic factors affecting hospitality industry
Social factors affecting hospitality industry
Technological factors affecting hospitality industry
Legislative factors affecting hospitality industry
Environmental factors affecting hospitality industry
Strengths of Intercontinental London
Weaknesses of Intercontinental London
Opportunities of Intercontinental London
Threats of Intercontinental London
Implications of current and potential trends in the hospitality industry
References

Political factors affecting hospitality industry
Political factors which are affecting the hospitality
industry are dependent on the government power over the
organization.
The Travelling Ban has killed the hotel and tourism
industry.

Economic factors affecting hospitality
industry
Economic factors affecting the hospitality industry
depend on the weekend currencies and economic cycles.
Strength of currency has bolstered the industry.

Social factors affecting hospitality industry
Social factors which are affecting the hospitality industry
depend upon the customers' behavior.
Customers follow the trends along with the taste and
preferences.

Technological factors affecting hospitality
industry
Technological factors affecting the hospitality industry
depend upon social media and scratching reviews.
Updates in technology are increasing day by day.
The Internet has the major role in fast sharing of news
across the world.

Legislative factors affecting hospitality
industry
Legal factors affecting the hospitality industry depend
upon the laws which must be followed by the hotels and
restaurants.
High crime rates have driven the property of the hotels.

Environmental factors affecting hospitality
industry
Environmental factors affect the hospitality industry
depending upon the importance of the local climate.
It includes factors such as the climatic conditions and
natural disasters.

Strengths of Intercontinental London
Strengths of the intercontinental London restaurants include:
It has a wide geographical presence which targets on
priority markets.
It has maintained a good customer experience and
relationship focus.
It has formulated the brand portfolio according to the
occasions.

Weaknesses of Intercontinental London
Weaknesses of the intercontinental London restaurant
include:
It does not contain any economic hotel brand.
It has poor information security systems.

Opportunities of Intercontinental London
Opportunities of the intercontinental London restaurant
include:
It can fragment the branded hotel market.
It can increase international tourist travel.

Threats of Intercontinental London
Threats of the intercontinental and restaurant includes:
They are facing the sharing economy in the hotel industry.
They have unprecedented events.

Implications of current and potential trends
in the hospitality industry
There are implications of current and potential trends in the
hospitality industry.
Such implications and trends include the focus and target
on sustainability and local experience.
It also includes the healthy and organic food and drinks
served to the customers.

References
Books and Journals
Buhalis, D., López, E.P. and Martinez-Gonzalez, J.A., 2020. Influence of young consumers’ external and
internal variables on their e-loyalty to tourism sites. Journal of Destination Marketing & Management, 15,
p.100409.
Ionescu, G.H., Firoiu, D., Pîrvu, R. and Drăgan, C., 2018. Implementation of integrated management systems
and corporate social responsibility initiatives—a Romanian hospitality industry
perspective. Sustainability. 10(10). p.3684. Menicucci, E., 2018. The influence of firm characteristics on
profitability: Evidence from Italian hospitality industry. International Journal of Contemporary Hospitality
Management.
Surucu, L. and Sesen, H., 2019. Entrepreneurial behaviors in the hospitality industry: Human resources
management practices and leader member exchange role. Revista de Cercetare si Interventie Sociala, 66, p.114.
Triatmanto, B., Wahyuni, N. and Respati, H., 2019. Continual human resources empowerment through human
capital and commitment for the organizational performance in hospitality industry. Quality Acses to
Sucses. 20(173). pp.84-91.
Online References
https://www.swotandpestle.com/inter-continental-hotels-group-ihg/
http://fernfortuniversity.com/term-papers/pestel/nyse4/6804-intercontinental-hotels-group-plc.php