Hospitality Management Doc

Hospitality
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
P1) Different Types of Businesses in Hospitality Industry and Diverse Offerings Provided by
Them.......................................................................................................................................1
P2 Range of operational and functional department in Holiday Inn......................................4
P5 Skills required for the role within hospitality industry and current skills shortages.........6
P6 Analysis of external factors that affects the development of hospitality..........................8
P7) SWOT Analysis on Holiday Inn....................................................................................10
P8) Current and Potential Trends In The Hospitality Industry.............................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Hospitality can be defined as the relationship in between the host and guest, or it can also
be said that the act or practise of being kind to the guests. The hospitality field, by definition, is a
service industry. Its task is to create shareholder wealth by servicing and satisfying guests. The
Hospitality Industry is consisting of broad categories of fields such as accommodation, lodging,
restaurants, transportation, cruise lines, and also some additional fields in the tourism industry. In
this assignment, the different types of businesses which the Hospitality Industry consists of are
explained (Ariffin and Maghzi, 2012). The main focus of this assignment will be on the Holiday
Inn Hotel which is situated in Denham. It was founded in the year 1952. There are different
functions which are done by this Hotel in its Operational and Functional Departments on which
also this assignment will focus. It is also affected by some factors in a positive or negative way,
and for analysing this the PESTLE Analysis on the industry as a whole is done. For knowing and
taking advantage of the opportunities available to the Holiday Inn Hotel, SWOT Analysis will be
done so as to know about the strengths and weaknesses, and opportunities and threats to the
company (Wang, Chen and Chen, 2012).
P1) Different Types of Businesses in Hospitality Industry and Diverse Offerings Provided by
Them
In the Hospitality, there are various types of businesses which are included. These
businesses also do have their own separate kinds and provide various services to their customers.
It focuses on the satisfaction of the customers by providing services and specific experiences to
them. The industry provides products and services to their customers such as meals, snacks,
accommodation, rest, relaxation to their customers. These products and services are also tangible
and intangible in nature (Boella and Goss-Turner, 2013). Tangibles are those which can be
touched and includes the products provided by the industry such as meals, snacks, etc.
Intangibles are those which cannot be touched but only felt and includes services provided by the
industry such as accommodation, rest, relaxation, recreation, service provided by waiter, etc.
The scope of Hospitality Industry includes a number of businesses that provides services and
facilities to their customers such as accommodation, meals, entertainment, gaming, etc. The
businesses which are included in the Hospitality Industry are discussed as under:
Food and Beverages:
1