Hospitality Marketing Essentials

HOSPITALITY
MARKETING
ESSENTIALS.

Table of Contents
HOSPITALITY MARKETING ESSENTIALS..............................................................................1
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1. Key roles and responsibility of marketing function.............................................................3
P2. Roles and responsibility of marketing relate to wider organization.....................................5
LO2..................................................................................................................................................6
P3. Comparison of marketing mix if Hilton and Marriott.........................................................6
LO3..................................................................................................................................................9
P4. Marketing plan for Hotel Hilton, Nandos in stratford London ...........................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is an activity or set of activities that an organization creates, communicates
and exchanges to their client and people at large. It is a process of creating relationships with the
potential customers. Satisfaction of the needs and wants of the customers by exchange is also
called marketing.
The concept of marketing says that every organization must recognize the needs and wants of
their potential customers and must fulfill them more effectively then their customers. The main
elements of marketing concept are needs, wants and demand of customers.
Currently the marketing trend uses use of digital marketing, social media marketing, voice
recognition, etc and future trends in the field of marketing may include use of more hi-tech
technology but along with it there will be challenges too in future marketing field.
The marketing process of any organization includes the following steps situational analysis, then
marketing analysis, marketing mix and control and last is implementation and control of the
actions. Thus, an organization should have to be very keen in selecting the marketing strategy.
LO1
P1. Key roles and responsibility of marketing function
Marketing manager in the Hilton industry are highly responsible for to maximize the
revenue of the hotel. Marketing manager can accomplish by developing the program to raise
occupancy & profitable which can use of accommodation, leisure facilities and meeting. Hilton
hotel marketing manager that must maintain the awareness of factors which influence the Hilton
and gain depth understanding of requirement and attitude of the hotel consumer (Litvin,
Goldsmith and Pan, 2018). Also, it is responsible for the coordinating marketing & promotional
activities which meet requirement of the guest, working closely to the other hotel staff, so to
ensure customer are to be satisfied by providing the well facility with time. It also has various
functions that are.
Conduct marketing research
As consumer select the hotel on the basis of many various in factors, such as hotel
location, where the hotel is located, access to rail, road or air travel, its meeting the facilities, and
also the reputation of the hospitality and its price. Where the function of the manager is ti