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Added on  2021-02-20

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HOSPITALITYMARKETING ESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1P1. Roles and responsibilities of marketing function of Hilton Hotel .....................................1P2. Marketing and its relationship in context with other business activities.............................2LO2 .................................................................................................................................................3P3 Comparison between the marketing mix of two different hospitality organisations.............3LO3..................................................................................................................................................6P4 A basic business plan for Hilton Hotel to meet their marketing objectives...........................6CONCLUSION ..............................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONHospitality is a wide field which basically came under service industry (Pike, 2015).Present report lay emphasis on the Hilton Hotel founded on May 31,1919. founded by theConrald Hilton. its headquarters is in Virginia ,United States. it has 586 hotels. Report focuses onthe roles as well as responsibilities of marketing function. it also explain how roles andresponsibilities of marketing with other business activity. it also highlights the marketingmix(7Ps) to accomplish organisation to accomplish business objectives. it also develop amarketing plan which meet the marketing objectives in terms of travel as well as tourism. LO1 P1. Roles and responsibilities of marketing function of Hilton Hotel Customer Marketing Research Customer choose hotel on the basis of various factors for example its locations, access toroad,air travel. its price,it reputation for hospitality (Rahimi and Akgunduz,2017). Here themanagers of Hilton hotel must recognise the factors that cab shape the hotel's appeal for thepeopleThey can scrutinised the customers reviews on their websites or on the booking sites of Hilton. itcan identify and recognises the strength as well as weakness of the hotel. In Chilton hotelmanagers speaks the guests personally or in follow-up calls. It review the travel industry researchto recognise the needs that could affect the Hilton hotel for example enhancing the demand forlow cost family accommodating ,also for fuels prices,also provide better facilities for businesstravellers.Maximise customer Awareness As a marketing manager of Hilton hotel it is a crucial thing to make easy for customersto find out about their hotel. This is not an easy task when there is other options in the market isavailable. such as other reputed hotels ,motels ,peer to peer home shares. Websites of restaurantshould be more attractive,appealing as well as also maintained the information of up to date onthe facilities of Hilton hotel and also rates,location with detailed information for the organisationof events (Chandiok .and Sharma, 2017). Hilton hotel managers post the hotel details on thedestination of websites and also online booking sites to enhance reach to the target audience .itcan also collaborating with other other meeting venues to give meeting space or anaccommodation to access their potential customers.1

Promoting facilities of Hilton hotelPromotion of a hotel is a crucial part marketing if hotel. Here Hilton needs to increase theoccupancy when the booking are very low during the session of the year. Hotel can runningspecial events such as offering incentives to the guests like extra night accommodation,free spaswithin the hotel premises and also make the epicures weekends so that the guest attractsmore .Chilton hotels also need to fill the conference rooms when any events are not occurringtherefore happening there (Dileep . and Mathew, 2017). Build customer Relationship it is very crucial for hospitality industry to build the relationship in order to develop astable and strong business. HR professionals organise a customer loyalty program that canrewards customers who book the hotel on the regular basis benefits the customers. They have tokeep it less complex so that the customers would definitely know that how to accumulate pointand also uses them for the benefits in future references. Hilton Hotel can target this type ofcustomers who needed regular meeting facilities on a large scale or also visiting customers.Maintaining Liaison with the employees as well as managersAs a marketing manager of the Hilton Hotel review of future booking levels and also plandates for various promotions to enhance the occupancy rates (Rudden, 2016). Here they have towork with the event management team to attract additional conferences as well as events. Theycan also share the results of survey of customer satisfaction surveys.P2. Marketing and its relationship in context with other business activities.Marketing is a discipline which undergoes various business activities and it consider asan essential ingredient of corporate strategy. Marketing department with various department areas follow Operational management or productionmarketing department works closely as well as collaborate with the operational department itensures that there is an adequate research to meet the needs of customers. The items which aredesigned manufactured in terms of quality as well as design are especially laid down in terms ofcustomers(Holloway and Brown, 2016). Finance departmentThe marketing department needs to work with the finance department as there is anadequate budget which can meet the requirements of research ,distribution as well as research.2

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