Hospitality Management: Analysis of Hyatt Hotel Corporation

Running Head: Hospitality Management 0
Hospitality Management
(Student Name)

Hospitality Management 1
Table of Contents
Introduction......................................................................................................................................2
PESTLE Analysis............................................................................................................................2
Porter Five Forces............................................................................................................................3
SWOT Analysis...............................................................................................................................3
Conclusion.......................................................................................................................................4
References........................................................................................................................................6

Hospitality Management 2
Introduction
Hyatt Hotel Corporation is one of the leading chains of brand in the international market that was
established by Jay Pritzker in the year 1957. It is the hospitality company with board
international operations, widely recognized, brands as well as a convention of innovation that
established during a history of straddling over 55 years. The company has expanded their roots in
the international marketplace in more well organized manner. The company has introduced the
Hyatt Ziva as well as Hyatt Zikara brands in the year 2012. The company has over 500 hotels
that make them competitive in the market.
In the subsequent part there will be detailed analysis of external and internal environment of the
company that makes them competitive in the market
PESTLE Analysis
Political: Hyatt Hotel Corporation derives below the variety of the finest leading groups of the
hospitality business. The company devours built up a great foremost position as well as with the
assistance of the radical support they were also able to expand their business. The company has
its interpersonal company guideline that politically supports the government authorities in the
international market (Hwang, and Chang, 2016).
Economic: the achievement of the various brands as well as chain in the global market has
support the company to become more powerful on its economic factors. Such property has its
chain of franchisee that accumulates more its revenue. It makes them more competitive in the
market in an effective manner (Yue, and Xu, 2018).
Social: the company is eminent for maintain relationship with its visitor. The company delivers
services to both the holiday seeking consumers and the corporate travelers. The company assists
and covers all of their income towards the Hyatt foundations that helps as well as acts other
community at the time of strong need. Therefore, it also includes the cultural value to it in
effective manner of the consumers (Arif, and Hossin, 2016)..
Technological: the company has arranged great IT team in their business that help them to
deliver longstanding know-how solution that are useful as well as affordable while assisting the