Management Issues and Strategic Recommendations for Hyatt Hotels Corporation

Hospitality
and Tourism
management
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Case study overview
 Hyatt Hotels Corporation which is a family business has
diversified and established its brand and positioned its
market internationally
 . It runs several hotels and resorts in many cities and
countries.
 The management of Hyatt hotels combats many issues
related to the tourism industry like product perishability,
inseparability and intangibility, currency exchange rates
fluctuations, economic conditions changes, high
competition in the hospitality industry, brand or ownership
changes, business patterns changes, and cash flow
volatility due to climate and geographical locations,
seasonality and cyclicality for instance, changes of hotel
rooms demands and rates, and fixed running costs.

 Hyatt has a high portfolio of hotels in which
they are strategically located globally with
prominent and wide brand recognition, strong
client base, and innovation development.
 They have been pursuing to maintain financial
stability and invest in key markets globally with
extensive hospitality experience and
empowering of their managers to operate
independently based on their experience,
understanding and market knowledge of the
Hyatt brands.

 It also carries business model,
realignment and segmentation to
facilitate innovation, enhance
organizational adaptability and
effectiveness, optimization of structures
and resources in order to achieve its
goals by being the preferred brand and
enhancing customer satisfaction.