Hospitality Management Simulations

Hospitality
management
simulations

Hospitality Management Simulations 1
Executive summary
The strategic management is all about the constant planning, analysis, observing and
assessment of which is required to meet goals and objectives. This report defines the strategic
and tactical management of Hyatt, Australia which is necessitated to enhance market share.
The managerial decisions of the Hyatt have been informed by making use of the two
theoretical platforms such as Pestle analysis and Porter’s five forces analysis.
In the end, it can be concluded that the theoretical models can help Hyatt to position itself in
the market along with increasing market share.

Hospitality Management Simulations 2
Contents
Executive summary....................................................................................................................1
Introduction................................................................................................................................3
Findings......................................................................................................................................3
Pestle analysis.........................................................................................................................4
Porter’s five forces analysis....................................................................................................5
Conclusion..................................................................................................................................6
Recommendations......................................................................................................................6
References..................................................................................................................................7
Appendices.................................................................................................................................8

Hospitality Management Simulations 3
Introduction
Hyatt, Australia is a five star brand within the Elite. Hyatt is having the business of
the hotels belonging to the world group. All the hotels of this brand are first-class properties
contributing to 200-2000 exclusive rooms. Hyatt offers its guests with the highest
prominence of renovate and values. The brand pursues to distribute on the promise of
assessment and eminence above all. Hyatt is having a good position in the community and
cooperates to develop associations and defends background. This report assesses data in order
to inform managerial decisions.
Findings
Hyatt hotel is extensively recognized, leading brand and follows to the tradition of
innovation. The brand owner, develop, manage, operate, franchise, license and offer services
to a collection of properties. The hotels and resorts work under 7 reputable brands, Park
Hyatt, Hyatt Regency, Grand Hyatt, Hyatt, Hyatt centric Andaz, and The Unbound Collection
by Hyatt. The general managers of the hotel are proficient professionals in the hospitality
segment with the wide hospitality experience in the native markets and host nations. The
overall managers of the brand are authorized to run properties on a sovereign basis by making
use of the market knowledge, expertise, and understanding of the brands. Hyatt mainly
derives its proceeds from hotel procedures, management, and franchise fees. The brand is
likely to generate other revenues from the succeeded and franchised properties. Hyatt has
attained strength in the form of a world-class brand, global platform with convincing growth
potential and experienced management teams. The brand follows the tactic of preserving the
applicable levels of financial leverage by the industry cycles and economic downturns. The
hotel is exclusively positioned for taking gain of the strategic prospects to attain properties
and capitalize on new segments of the business. Hyatt abides by formal investment procedure
in assessing prospects with the input from the several groups within the international
association (Mallen & Adams, 2017).
The hotels are situated mainly in the key markets compromising chief trade centers and
leisure destinations with robust growth capability like Chicago, London, Paris, New York,
Seoul, Miami, Australia, and Zurich. Hyatt believes that its owned assets offer the
opportunity to assist evolution by the temperament of the designated assets to fund
developments of the central business. The hotel has also attained opportunity to reveal added