Hospitality Management Stimulations

Running head: HOSPITALITY MANAGEMENT STIMULATIONS
Hospitality Management Stimulations
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HOSPITALITY MANAGEMENT STIMULATIONS1
Table of Contents
Introduction................................................................................................................................2
Overview of the Organisation....................................................................................................2
PESTLE Analysis.......................................................................................................................2
Porter’s Five Forces Analysis....................................................................................................5
Conclusion..................................................................................................................................7
References..................................................................................................................................9
Appendices...............................................................................................................................11
Appendix 1...........................................................................................................................11

HOSPITALITY MANAGEMENT STIMULATIONS2
Introduction
As opined by Bernanke et al., (2018), the strategic, as well as the tactical decisions,
are considered to be the medium-term decisions of a productive business organisation that is
usually known to last for a period ranging between six months and one year. The strategic
choices help a firm to take up its financial as well as economic decisions. However, the
current situation of the business organisation is determined to maintain the same in fostering
its strategical plans and processes. In this connection, the given report is predominantly
focused on determining the current situational analysis of the hotel chain named Hotel
Marriot International.
Overview of the Organisation
Marriott International is considered to be an American diversified hospitality sector
(Salvioni, 2016). It is known to manage as well as franchise the broad portfolio of hotels and
lodging-related facilities. The same is known to be founded by Sir J. Willard Marriott and is
headquartered in the region of Maryland, the United States. It is recorded to be one of the
largest, most excellent as well as the most prominent operators amongst the hotel industry. At
present, Marriott International is known to operate across 4200 number of hotels widespread
in around 79 number of counties and territories (Shekhar, 2016). The company had known to
be ranked on the 33rd position in the year of 2017 in the list of hundred best companies to
work for. In this connection, the given report is focused on undermining the current situation
of Marriott International with the help of connecting the same with the theories of PESTLE
Analysis and Porter’s Five Forces Analysis.

HOSPITALITY MANAGEMENT STIMULATIONS3
PESTLE Analysis
PESTLE Analysis is termed to that strategic business tool, which helps in
understanding the external factors that affect the working environment of any business firm
(Sadgrove, 2016). The major PESTLE factors affecting the concerned hotel industry in the
report are discussed below.
Political
 The undulation effect caused due to the travel ban had recorded to create a massive
loss in the financial considerations of the company (Das, 2018). This is so because the
tourist visits from all across the world had decreased and the sales of the company
have been affected.
 The statement made by the anti-immigrants had affected the operational department
of the firm as well as the franchising sector of the hotel.
 The expansion of the wall along the significant border of the Mexican region had also
affected the target market segmentation of Marriott International.
Economic