Staff Development: SWOT Analysis, PESTLE Analysis, and Current Trends in the Hospitality Sector

Staff Development

Table of Contents
Introduction......................................................................................................................................1
SWOT analysis of Hilton and ways in which it creates impact on decisions making process.. .1
PESTLE analyses of Hilton hotel...............................................................................................2
Current trends in the hospitality sector.......................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

Introduction
Staff development refers to programs as well as activities which will aid staff members to
learn about their responsibilities, development of skills that are needed as well as competency
that is needed for accomplishment of divisional and institutional goals (Choy, 2019). For this,
firms formulate policies so that organisational objectives can be attained in an enhanced manner.
This report is based on Hilton hotels that is American multinational hospitality organisation
which franchises as well as manage broad portfolio of resorts and hotels. It was founded in 1919
by Conrad Hilton. This report comprises of PESTLE and SWOT analysis along with the ways in
which decisions are influenced. Furthermore, it illustrates trends which prevails within the
hospitality industry.
SWOT analysis of Hilton and ways in which it creates impact on decisions making process.
The strategic framework that is being utilised for identification as well as analysis of
internal and external factors which creates influence on viability of product, place and project is
referred to as SWOT analysis. In context of Hilton Hotel, it has been illustrated below:
Strengths Weaknesses
 High brand recognition within the
market as it renders its services
worldwide which has lead them to
establish affirmative perception about
brand within the minds of their (Hilton
Hotel) customers (Azar, 2019).
 The management which is possessed by
Hilton Hotels is enhanced which keeps
on bringing creative ideas for attracting
their customers as well as retaining
them.
 The firms have started for developing
as well as creating market within Asian
region that assisted them to have
 Hilton Hotel do not have inn networks
within Europe and Northern America to
compete with distinct five star inns
rendering their services within.
 They possess restricted number of
shares irrespective of enhanced brand
recall.
 Activities of Hilton Hotel are affected
globally as they render their services
worldwide and due to distinct
government policies as well as
parameters, they have to alter their
ways of carrying operations.
 There is lack of flexibility due to their