Hospitality Marketing: Roles and Responsibilities of Marketing Function in London Hilton on Park Lane

Hospitality Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Describe the responsibilities and roles of marketing function in London Hilton on park
lane..............................................................................................................................................1
P2. Examine how roles and responsibilities of marketing which is related in wider context of
organisation. ...............................................................................................................................3
TASK2.............................................................................................................................................5
P3. Comparison various ways by which London Hilton on park lane apply marketing mix to
planning process of marketing to attain objectives of business..................................................5
TASK 3............................................................................................................................................8
P4: Marketing plan for Hilton to meet marketing objectives of the organisation.......................8
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Hospitality marketing refers to those activities which are concerned with the business like
hotels, bars and restaurants that relates with food, drinks and people and facilities of sleeping for
the customers, this hospitality refers to the marketing which are related with the marketing
strategies that will applying on the hospitality management is that on any hotels and restaurants
who are inducing more likely with serving the customers through their quality services in respect
to the hospitality (Karamustafa and Ülker, 2020). An effective marketing strategies will build
the branding and attracting new customers for the product and services for which they are
relatively having the image in the international markets. The main aspects of the hospitality
marketing is to formulate the specific planning for the hotels and restaurants with an aim to
achieve the quality service to their customers and satisfying them. The below report is based on
the company Hilton hotels corporation ,is an American multinational hospitality company which
deals in worldwide, this industry type is public as they are serving their customers world wide
here in this report a Hilton based hotel the “London Hilton on park lane” situated in park lane,
Mayfair district of London with 28 storeys and 453 rooms. This report contains key roles and
responsibility of marketing function with marketing planning.
TASK 1
P1. Describe the responsibilities and roles of marketing function in London Hilton on park lane.
Marketing function refers to the process which deals with the buying and selling of goods
and services to satisfy the needs and desires of the end users which relates with the customer
who are engaging in these activities of marketing function. The main aspects of the and key roles
of the marketing is to transportation of goods and services whenever required in the phase of
operational activities, analysing and collecting the data resources for the next processes in the
marketing with a view to attain the objectives (Sijoria, Mukherjee and Datta, 2019). The main
function of market is to evaluating the need of customers, demand of customers in the course of
taking the services of hospitality and strategies by which profitability of the company will
increase and get maximized. In the context of London Hilton on park lane a hotel industry which
are having the various key responsibilities and roles relates with the marketing function is that :
Identify requirements of the customers:
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Its a responsibility of every organisation and considered in one of the marketing function
by examine the changes in the taste and preferences in respective of the needs and wants of the
customers. This marketing function relates with analysing and knowing the customers wants,
needs ,habits and attitude towards the particular products and services if we talk about the
hospitality marketing the main aspect is to provide better quality services after knowing the
needs.
Anticipate requirement of customers:
Marketing functions have to deal with the role of considering the customers needs and
demand as a priority and on the basis of that they have to change their strategies and working
through formulating the required services and product into the market by which the organisation
will attain the objectives in satisfying the customers in respect of the hospitality of London
Hilton on park lane they have to considered the service experience of customers.
Satisfy needs of the customers:
The main aspect of marketing function is to satisfy the needs and wants of the customer
through determining their approach towards the particular product or attitude of them on certain
changes in trends with a view to achieve the customers base line and hence to target the
particular market as well by knowing what sort of product and services they want from the
organisation (Gardini, Ottenbacher. and Schuckert, 2020). In the context of London Hilton on
park lane they having the responsibilities to to quality service to their customer by great
experience towards the particular services they received from the hotel end.
Profit making:
In the process of marketing the main function and responsibilities on which they have to
regularly work is the profit maximization process which are important in the completion of every
task doing by the business in respective of their working through dealing the customers by
providing them assistance in according to the basic needs and wants besides the services if the
customers receives the better services which will be the major profit approach form the side of
hospitality industry like Hilton by giving them extra benefits and receive profits as well.
The role of marketing in the context of London Hilton on park lane they have roles to
analysis the new trends in the countries hospitality with a view to attain the new approach of
dealing the customers through providing better services every time whenever the customer
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