Managing International Hospitality Service Experience in Hilton Hotel

Hospitality Marketing

TABLE OF CONTENTS
1. Introduction to Research Problem...............................................................................................3
2. Conceptual Framework................................................................................................................3
2.1 Research question..................................................................................................................4
2.1 Aim of study..........................................................................................................................4
2.3 Objectives of Study................................................................................................................4
3. Review of Literature....................................................................................................................5
3.1 Introduction to the Hospitality Service Experience...............................................................5
3.2 Importance of Hospitality Service Experience......................................................................5
3.3 Strategies of Hospitality Service Experience.........................................................................6
3.4 Challenges of Hospitality Service Experience.......................................................................6
4. Methodology Approach...............................................................................................................7
5. Approach one...............................................................................................................................7
5.1 Research Paradigm and Philosophies....................................................................................8
5.2 Research Approach and Design.............................................................................................8
5.3 Method of Research...............................................................................................................9
5.4 Sampling................................................................................................................................9
5.5 Validity and Reliability .........................................................................................................9
5.6 Ethical Considerations.........................................................................................................10
6. Approach two.............................................................................................................................10
6.1 Research Paradigm and Philosophies..................................................................................10
6.2 Research Approach and Design...........................................................................................11
6.3 Method of Research.............................................................................................................11
6.4 Sampling..............................................................................................................................12
6.5 Validity and Reliability .......................................................................................................12
6.6 Ethical Considerations.........................................................................................................12
7. Evaluation..................................................................................................................................12
REFERENCES..............................................................................................................................14

1. Introduction to Research Problem
Research is described as the systematic approach for the investigation on a specific topic
which helps to increase the knowledge. This involves the range of methods used for gaining the
better understanding about the topic. When it is about the research on some business topic it
helps to identify the opportunists and challenges and key aspect which influence the business
activities. This research includes two approach for evaluating one research problem. This report
carries the discussion on managing the international hospitality service experience of Hilton
hotel. According to the methodologies preferred for studying the given problem, it finds out
which is appropriate technique for the research. Also, it gives brief idea about the research
paradigm and philosophies, methods, approaches, sampling criteria. It discovers the validity and
reliability of the data with ethical consideration. Researcher try to explain their views about
using the techniques and its necessity in this study. Further this research contains the evaluation
part in which the assessment on the given techniques are mentioned by comparing them and
evaluating the suggested methods. So it gives the proper understanding about the research
approaches and its significance for the topic and which one is suitable for the study purpose.
2. Conceptual Framework
Conceptual framework is defined as the subject area in which the study is done and its
factors, key terms, concepts related to the topic and majorly their relationship in the study (Khan,
Garg and Rahman, 2015). It consists of the main topic of the study along with its structure which
is followed in the research and then its analysis and proper framework which is used to conduct
the research.
Such as the suggested topic for the research is
Managing the International Hospitality Service Experience in Hilton Hotel.
It is dependent on the services which are provided by the hotels to their consumers to gain
competitive advantages and achieve the market value. It helps to improve the services they
provide by analysing the current scenario at hotels. Study establishes better understanding for the
researcher to find that how to manage the services in international hospitality services
experience. The conceptual framework help to evaluate the two approaches and make
comparison of these two ways for the evaluation that which is suitable approach for the research
(Buonincontri and et.al., 2017). Further investigation gives the necessary knowledge about the
factors and term that are used to make research and then its relationship.

In this research for the management of the international hospitality service experience,
Hilton hotel is used for the reference and get the insight view about the topic to study. Several
websites related to hospitality industry is studies and their related topic which gives better
understanding.
Operational Terminology
International Hospitality Management- This is the area in which the students can build their
career in hotel and tourism industry at global level.
Hotel service- Hotel provides care to their guests during their stay in the hotel, it involves the pre
and post stay care as well. Work which are done by the staff members of the hotel, so that
consumer will not face any inconvenience (Hwang and Seo, 2016).
Customer Service experiences- Hospitality sector basically provides the service which included
interactions with the consumer by the supporting agent which help to resolve the issues.
Experience from the service creates a sentiment in the guest's mind, so it impacts positively in
the business.
2.1 Research question
 What are the impacts of hospitality service experience?