Hospitality Marketing: Essential Presentation
18 Pages1029 Words49 Views
Added on 2023-01-19
About This Document
This presentation provides an overview of hospitality marketing, including the roles and responsibilities of marketing functions, marketing plan, company overview, vision and mission, STP, SWOT analysis, marketing mix, marketing budget, and more. It focuses on the case of Costa Coffee and its objective to increase the market share through the introduction of sugar-free cookies. The presentation also discusses the importance of monetary control and concludes with key takeaways on marketing in the hospitality industry.
Hospitality Marketing: Essential Presentation
Added on 2023-01-19
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