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Hospitality Marketing: Essential Presentation

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Added on  2023-01-19

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This presentation provides an overview of hospitality marketing, including the roles and responsibilities of marketing functions, marketing plan, company overview, vision and mission, STP, SWOT analysis, marketing mix, marketing budget, and more. It focuses on the case of Costa Coffee and its objective to increase the market share through the introduction of sugar-free cookies. The presentation also discusses the importance of monetary control and concludes with key takeaways on marketing in the hospitality industry.

Hospitality Marketing: Essential Presentation

   Added on 2023-01-19

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HOSPITALITY MARKETING
ESENTIAL
Hospitality Marketing: Essential Presentation_1
Table of Content
Introduction
Roles and responsibility
Marketing plan
Company overview
Vision, mission and Objective
STP
SWOT Analysis
Marketing mix
Marketing budget
Monetary and control
Conclusion
References
Hospitality Marketing: Essential Presentation_2
Introduction
The term marketing refer to the mean by which the company identify,
communicate, connect as well as engage targeted audience in order to
convey the value and deliver goods and services.
With the emergence of digital media lead to the technology innovation
which has promoted hospitality organization to build long lasting
experience with the customer in order to reach potential market.
Hospitality Marketing: Essential Presentation_3
Interrelation of roles and responsibilities of marketing functions
Hospitality Marketing: Essential Presentation_4

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