Hospitality Marketing Essential

HOSPITALITY MARKETING ESSENTIAL
Task 3

Table of content
 Introduction
 Marketing plan
 Executive summary
 Vision and mission
 Objective
 STP approach
 SWOT analysis
 Marketing mix
 Marketing budget
 Monetary and control
 Conclusion

Introduction
 Marketing is a process which identifies the customer requirement and
analyze whether it is feasible for the firm to produce product or services at
right price in order to conduct the buying and selling process.
 It is basically management process that has wider aspect as it help to
convert the idea into concept which probably satisfy the market.

Marketing Plan
 It is the business document that is prepared by an organization to outline
the specific marketing strategy as well as tactics in order to fulfill the
objective.
 Detail and comprehensive preparation of marketing plan need to be
evolved or change after a few course of time as the business grows in
order to engage the market effectively.
 An overview of adequate marketing plan is used to defined the marketing
strategy for few course of time.