Hospitality Marketing: Essential Activity 2

Hospitality Marketing
Essential
Activity 2

Cover Content
• Introduction
• Basic Marketing plan
• Conclusion
• References

Introduction
Marketing function is very important part in every company. Marketing is an activity which
is related to promotion of products being offered by company to its prospective buyers.
There are various activities which are undertaken by companies in this function to attract
maximum number of customers. Main aim of marketing department is to increase overall
sales of company. Company considered in this report is Costa coffee, this is a largest coffee
chains in UK. Founded in 1971 it caters needs of coffee lovers of UK.

Development of Marketing Plan of
Company
Marketing plan of a company is developed so that company is able to analyses different
aspects and then based on that analysis they are bale top draw useful conclusions. In this
marketing plan Costa coffee is a company having coffee as its main product, now
company is planning to add a new innovation in their existing variant that is vanilla
flavored coffee.