Marketing Essentials

Marketing Essentials
(Activity-2)

Content
• Introduction
• Role and responsibilities of marketing related to the wider
organisational context
• Mission and goals of organisation
• Strategic marketing plan
• Conclusion
• References

Introduction
Marketing is defined as the business activity which helps to promote
organisation activity for the purpose of achieving goals of an
organisation. Marketing includes number of work such as
promotion, selling and also delivering the product to customers. It is
necessary for each and every business organisation because it helps
to accomplish the mission and vision of a company. The
organisation which has been selected for this individual assignment
is Costa Coffee which was founded in the year 1971

Role and responsibilities of marketing
related to the wider organisational context
Marketing and human resource: In an organisation, HR department
has the huge responsibilities as they are the one who hire the new
employees as per the requirement of a company. In context of Costa
Coffee, their marketing team will need to do advertisement about the
requirement of new candidate in the company.

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Marketing & finance department: In company like Costa Coffee, their
finance department and HR department equal role for attaining the goals.
Firstly, their finance department will allocate the fund which is required
to do any of the work within the office premisses.
Marketing and Research & development department: It is said that
any of the company within the market are required to understand that
they need to update themselves in every short period of time

Mission and goals of organisation
Mission: The main mission of Costa Coffee is to cover larger section
of the market by providing mediocre coffee to each and every
customers.
Vision: The vision which Costa Coffee is looking for is that they want
to be renounce in the world as one of the best industry in the world.