Hospitality marketing essential

Hospitality marketing
essential

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
Marketing functions responsibilities as well as roles.............................................................1
Responsibilities as well as role evaluation.............................................................................3
Marketing responsibilities as well as roles relationship.........................................................3
Significance of interrelationships of organizational functions...............................................4
ACTIVITY 2....................................................................................................................................4
Marketing mix application.....................................................................................................4
Comparing of various organizations in relation with marketing mix ....................................5
ACTIVITY 3....................................................................................................................................7
Covered in PPT.......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES:...............................................................................................................................9

INTRODUCTION
Marketing is termed as a process to demonstrate organisation products and services to
customers and influence their buying behaviour. In any business segment is it essential to have
effective marketing strategy as to attract consumers, build brand and maintain loyalty.
Hospitality industry is a wide segment that include services like event planning, lodging,
transportation, travelling, food and drink service, cruise line, theme parks along with other
additional fields. With the help of marketing process in hospitality industry organisation can duly
inspire consumer loyalty and can attract new customers in order to ensure success in hospitality
industry (Blanco Cartagena, 2017). Marketing techniques benefit organisations within hospitality
industry to promote their products and services of areas like resorts, amusement parks, hotels and
restaurants. Present report include, discussions on responsibilities and roles related to marketing
function, marketing mix and marketing plan. Along with this, project involve interrelations of
marketing with other organisational functions in a business organisation.
ACTIVITY 1
Marketing functions responsibilities as well as roles
Marketing act as most important function that aid business organisation to maintain ever-
present as well as long-lasting relationships with their customers. This is an ongoing process that
benefit business to flourish in a well defined way. In addition to this marketing play key essential
role in distributing organisational products and services as satisfy customers at its best. There are
diverse range of responsibilities in marketing function some of the certain are being defined
below:
Raise Consumer Awareness:
As to raise overall sales for an organisation to equipped their customers with every
related information of products and service along with all the facilities that has been offered by
company to their consumers. In this marketing manager of entity play key essential role as to
determine choices and preferences to customers and them offer services as per according to that.
In this by formulating website also aid organisation to provide every related information related
to facilities, rates, benefits, vouchers, discounts and more. It has been analysed that by providing
each and every required information and details on online booking sites organisation can make
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significant improvement in their sales ratio. This will benefit them to make significant rise in
overall organisational profitability as well as profitability.
Conduct Marketing Research:
There are wide range of sectors within hospitality industry. This industry is mainly based
upon satisfaction level of customers along with this, consumer loyalty also play key essential
factor through which organisation make sure sustainability for long period of time within
marketplace. It has been analysed that customers mainly undertake different types of factors like,
travel comfort by rail or air, access from road, its meeting facilities or prices for services, its
ratings for hospitality and more. It is essential for organisation within hospitality sector to
regularly engage in the process of marketing research as to monitor customers needs,
preferences, review and more and then offer them services accordingly. Within this there are
different types of strategies that can be undertaken by organisation as to provide attractive
services to their customers in best effective manner and further satisfy their needs by offerings
them wide range of benefits.
Closeness with Faculty:
This concept mainly rotate around the creating a work culture which duly revolves
around employee expectations. It is essential for marketing officer to ensure that have regular
touch with their staff members as to duly manage organisational operations in best effective
manner. It has been determined that by having unique relationship with workforce a positive
culture can be created with the help of which overall productivity of employees can be increased
towards their job. This will aid entity to serve their customers in a well defined way.
Promoting Facilities:
Promotion as well as advertisement are essential elements in marketing process. In this
marketing officers hold the responsibility to gain maximum occupancy rate within marketplace
at the time period of low booking. In this as to make significant increase in overall sales and to
attract large base of customers advantage of promotional strategies can be undertaken as to
organise events like gourmet weekends, assemble rooms and more. By taking use of effective
promotional facilities company can make rise in profitability of organisation.
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Responsibilities as well as role evaluation
Marketing functions are termed as key essential role within business organisation that aid
entity to evaluate and develop attractive products and services to customers as to ensure long
term sustainability. In addition to this, it has been determined that there are different types of
roles that are required to be undertaken by an organisation such as, research & development
process, product plan and development, customer service, advertisement, sales, finance and
more. All these functions benefit company to make significant increase in organisational rate.
Further it has been evaluated that marketing functions play key essential role that organisation to
grow in a sustainable manner. Marketing functions have responsibilities that include product
developments, sales support system, marketing research, human resource department, strategy
management, developing distribution systems and more.
Marketing responsibilities as well as roles relationship
Finance and Accounting:Finance and accounting play most important role in marketing
function as by undertaking this factor into consideration budget for all activities can be duly
prepared that further aid different departments to operate their functioning in time effective
manner. Thus, it is essential for organisation to acquire and evaluate new sources of fund. This
will benefit company to have sufficient fund availability all time and accomplish entity
objectives in a well defined manner.
Research & Development: In this marketing function engage in the process of
evaluating requirements and needs of customers and further provide same information to
procurement department (Oliveira, 2017). This will help them to purchase products as well as
materials that are desired by clients. By undertaking research different types of informations
acquired by marketing department benefit organisation to undertake strategies and further aid
them provide satisfaction to consumers as per in accordance with their need and demand.
Public Relation Department: Within hospitality industry, it is essential for engaged
organisations to maintain best effective relationship with public as to duly ensure sustainability
for long term. By having healthy relationship with public best effective customer services can be
delivered that aid entity to make significant increase in their overall profitability and
productivity. In order to maintain relationship with customers company is require to take regular
feedback and review of organisational products and service.
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Significance of interrelationships of organizational functions
Marketing department nearly linked with number of other functional units within an
organisation. For instance, as to operate marketing activities there is a need of funds that can be
fulfilled by finance department. While on the other hand marketing department provide
information to finance department related to sources from which they can acquire funds (Zatta
and et.al, 2019). While marketing department provide data and information to production
determined related to actual demand of products in marketplace. This benefit production unit to
manufacture the exact units and remove wastage. While production department provide
information of product related to special features that will benefit market department to attract
large base of customers in best effective manner. Along with this it has been identified that with
the help of this interrelationship overall work efficiency of entity can be significantly increased.
This will lead towards increasing organisational long term sustainability in best effective
manner. Thus, it has been evaluated that these forms of interrelationship within organisation
effectively benefit entity to satisfy customers in best effective manner and ensure more
sustainable growth and profitability in marketplace.
ACTIVITY 2
Marketing mix application
Product: Within hospitality sectors main products that has been offered by organisations
include services that entities offer to consumers in a well defined manner (Silva, 2016). By
providing these services organisations within hospitality sector fulfil their guest requirements. In
this it is essential for company to make formative calculation related to potential audience within
marketplace and then offer them services according to their need as to increase market share.
Price: It play most important factor that influence interest of customers. Thus in order to
set price of products and service it is essential for organisation to engage in the process of acute
calculation and analysis and compare price range of competitors and then provide competitive
prices to customers.
Place: It is important for organisation to ensure that their products and services are easily
accessible to population. In addition to this, organisation must take care of that customer feel
effortless to have products and services to entity. For this company is required to select adequate
geographical position as to satisfy customers in best effective manner.
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Promotion: This function within marketing mix denotes different types of promotional
measures with the help of which entity can effectively able to influence interest of customers
towards organisational products and services. In this it is essential for entity to take advantage of
different types of promotional strategies as to influence customers interest in best effective
manner.
Process: In this organisation engage in the operations mainly for first tine of interaction.
This will allow them to operate their activities and functions in a well defined manner. By
undertaking this process organisation ensure effective management of their process in a
systematic manner.
People:People in marketing mix mainly denotes to staff members those who play most
important roles within organisation as to deliver satisfaction to customers. Organisations within
hospitality sector majorly operated by staff members. Thus it is essential for entity to regularly
provide training to them as to increase their skills and competencies as to generate more growth
and profitability.
Comparing of various organizations in relation with marketing mix
Elements Carbis Bay Hotel Hilton Hotel & Resorts
Product Services that are provided by Carbis
Bay hotel include luxury rooms,
wedding and ceremony event services,
restaurants with Michelin starred
chefs, business class and family suits,
luxury yachts and more.
Different types of exotic and
attractive services has been provided
to customers by hotel that include
food, lounges and restaurants,
wedding, swimming pools, meeting
and banquet halls, retail facilities,
beverage services, gift shops, bars
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and restaurants facilities and more.
Place Hotel is easily accessible to customers
and it is duly established in the area of
25 acre and have three story building.
With having attractive geographical
locations hotel attract customers with
having beautiful place for peaceful
holidays and wedding ceremonies.
Organisation operate their services in
100 and more than nations. In
addition to this official website of
hotel offer wide range of
informations to customers. With this
formative assistance is being
provided to consumers in a well
defined way. (Hilton Hotel,s
Marketing Mix, 2019. ).
Price Carbis bay hotel services that are of
excellent quality, it has been signified
that pricing strategy of hotel are of
premium type.
Hotel have segregated their pricing
strategies mainly into four categories
that penetration (high quality services
mainly less prices as compared
competitors), economy (selling
products of primary characteristics
with low budgets).
Promotion As to duly attract attention of
customers towards organisational
products and services different types
of promotional events like gourmet
events are being undertaken by
organisation with discounted price rate
as to increase overall sales of
organisation.
Hilton hotel offer exclusive
promotional services to their
customers. They undertake use of
different types of promotional
strategies as to attract customers with
unique services and products of hotel.
Process Organisation ensure that there is
maintained process being followed
within entity. In addition to this
customers are regularly provided with
detailed information and upcoming
It has been analysed that Hilton
Hotels & Resorts process mix include
information providing process to the
customers, check in and check out
process, booking system, Baggage
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event and facilities as to satisfy
customers in best effective manner.
handling facility and more. All the
process within hotel premises are
regularly scrutinised as to provide
effective satisfaction in a well defined
manner.
People Hotel offer different types of services
to customers with having experienced,
excellent, potential and skilled
employees (Rodrigues, Rosa and
Rebelo, 2017). In addition to this
regular training are being provided to
employees as to increase their skills
and knowledge in best effective
manner.
It has been evaluated that within
Hilton hotel strict check is upon
employees skills and professionalism
in order to ensure that best quality
services are being provided to
customers. In addition to this, it has
been analysed that hotel also provide
post sale service to their guest in
order to increase overall sales of
entity in best effective manner.
Physical
Evidence
This is being identified that hotel is
having renowned brand along logo. In
addition this, company provide regular
feedback revert to customers.
This has been evaluated that Hilton
hotel physical evidence is their
trademark along with the beautiful
atmosphere that has been provided by
them. With having exotic atmosphere
hotel attract attention of customers
that further benefit them to
experience significant increase in
their brand image.
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ACTIVITY 3
Covered in PPT.
CONCLUSION
According to present project, this is being identified marketing is most essential element
for an entity as it aid them to make significant improvement in their organisation profitability.
There are different types of marketing functions with the help of which company can satisfy
customers in best effective manner. Along with this with the help of interrelationship between
marketing and other department within organisation as to make significant increase in overall
organisational profitability in best effective manner.
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REFERENCES:
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Online:
Hilton Hotel,s Marketing Mix, 2019. Available online through
<https://research-methodology.net/hilton-hotels-marketing-mix/>
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