Hospitality marketing essential

Hospitality marketing
essential

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
Marketing functions responsibilities as well as roles.............................................................1
Responsibilities as well as role evaluation.............................................................................3
Marketing responsibilities as well as roles relationship.........................................................3
Significance of interrelationships of organizational functions...............................................4
ACTIVITY 2....................................................................................................................................4
Marketing mix application.....................................................................................................4
Comparing of various organizations in relation with marketing mix ....................................5
ACTIVITY 3....................................................................................................................................7
Covered in PPT.......................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES:...............................................................................................................................9

INTRODUCTION
Marketing is termed as a process to demonstrate organisation products and services to
customers and influence their buying behaviour. In any business segment is it essential to have
effective marketing strategy as to attract consumers, build brand and maintain loyalty.
Hospitality industry is a wide segment that include services like event planning, lodging,
transportation, travelling, food and drink service, cruise line, theme parks along with other
additional fields. With the help of marketing process in hospitality industry organisation can duly
inspire consumer loyalty and can attract new customers in order to ensure success in hospitality
industry (Blanco Cartagena, 2017). Marketing techniques benefit organisations within hospitality
industry to promote their products and services of areas like resorts, amusement parks, hotels and
restaurants. Present report include, discussions on responsibilities and roles related to marketing
function, marketing mix and marketing plan. Along with this, project involve interrelations of
marketing with other organisational functions in a business organisation.
ACTIVITY 1
Marketing functions responsibilities as well as roles
Marketing act as most important function that aid business organisation to maintain ever-
present as well as long-lasting relationships with their customers. This is an ongoing process that
benefit business to flourish in a well defined way. In addition to this marketing play key essential
role in distributing organisational products and services as satisfy customers at its best. There are
diverse range of responsibilities in marketing function some of the certain are being defined
below:
Raise Consumer Awareness:
As to raise overall sales for an organisation to equipped their customers with every
related information of products and service along with all the facilities that has been offered by
company to their consumers. In this marketing manager of entity play key essential role as to
determine choices and preferences to customers and them offer services as per according to that.
In this by formulating website also aid organisation to provide every related information related
to facilities, rates, benefits, vouchers, discounts and more. It has been analysed that by providing
each and every required information and details on online booking sites organisation can make
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