Hospitality Marketing Essentials Doc
Write an essay covering several broad topics with relevant references and academic quotes, using case studies or examples as evidence of broader reading and research.
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Added on 2020-10-04
Hospitality Marketing Essentials Doc
Write an essay covering several broad topics with relevant references and academic quotes, using case studies or examples as evidence of broader reading and research.
Added on 2020-10-04
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HospitalityMarketingEssentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 : Discuss Key responsibilities of Marketing Functions of Travelodge.............................3M1: Interrelation of Micro and Macro marketing functions..................................................5TASK 2............................................................................................................................................6P2: What in the importance of interrelationships between marketing and other hospitalityfunctions.................................................................................................................................6M2: Critically examine the positive and negative aspects of interrelation of differentfunctional units.......................................................................................................................7TASK 3............................................................................................................................................1P3 Ways in hospitality organisations apply their marketing mix...........................................1M3 Different tactics applied by hospitality organisations......................................................3TASK 4............................................................................................................................................4P4 & M4 Marketing plan for Travelodge...............................................................................4CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5.........................................................................................................................................................5
INTRODUCTIONMarketing plays a very important role in an organisation. A good market strategyhavehashas a power to make the company or break it (Baker and Magnini, 2016). It can be defined asactivities which are associated with buying and selling of the products along with other activitiessuch as advertisement, distribution of the products and so many so. Marketing also plays acrucial role in hospitality sector. A hospitality industry is consists of hotels, lodging, events,theme parks, etc. This assignment will discuss about the role of marketing in the hotel sector andhow these organisations like Travelodge uses marketing mix in order to achieve theorganisational goals. Travelodge is a private company that deals in hotels and hospitality industry throughoutthe world (Cobanoglu and et. al., 2011). Some of the countries that the company operates in areUnited States, UK, Canada, Australia and many so. It is the second biggest in the budget rangehotels and third largest in hotel chain in UK with the total number of 32,600 bedrooms till 2010.TASK 1P1 : Discuss Key responsibilities of Marketing Functions of TravelodgeThe key responsibilities of marketing functions are as below:Travelodge Hotels Ltd.It is a well known private organisation that serves in hotel industry.The respective organisationis the third largest hotel chain in UK and second largest budget hotel chain in the world.Roles & ResponsibilitiesHow is it executed in the Travelodge1.Service DevelopmentKeep updating their Services and hotelaccommodation quality to engage morecustomer and keep up with other competitors.2. PromotionOffering incentives such as one night extraaccommodations when bookings are low areplans of promotional activities.3.Customer RelationshipVarious loyalty programs to ensure high levelof repeat business and stable Revenue of therespective company.
4. Market ResearchIdentifying trends that can affect the price ofTravelodge such as increasing demand of lowcost accommodations, business travellers, etc.Service Development is one of the most effective way to attract more customers and keepup with the competitors in the hotel market is to keep modifying their services quality. Themarketing department of Travelodge is introducing new themes in the room with more updatedamenities in order to attract high earning customers as well.Promotion is very important for the hotel industry, speciallyespecially during the time ofoff season and low bookings (Desai, 2013). Hence, marketing team of Travelodge offers variousattractive packages like one night extra with the booking of 3 nights. Such offers help thecustomer to invest in the deals which helps the respective organisation earn good revenue evenduring the low booking times. To have a stable profit and repetitive business, it is important to build a strongrelationship with customers. Therefore,the customer relationship team of marketing ofTravelodge offers various loyalty programs which helps the customers to earn points from theirinvested money and redeem them in their next bookings. This helps in maintaining a goodloyalty between client and Travelodge and ends in providing benefits for both.There are various factors that builds the appeal of a hotel to the customer (Florence andet. al., 2015). These can be the location of hotel, reputation, access to roads, airport and many so.Hence, the research team of Travelodge conducts a research to ensure the trends that can affectthe sales of the hotel such as increasing demand of low cost accommodations, business travellers,etc.
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