Hospitality Marketing Essentials

Hospitality Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 Roles and responsibilities of marketing function within hospitality industries.....................3
P2 Relation of marketing roles and responsibilities in a wider business context.......................5
LO2..................................................................................................................................................7
P3 Comparing the different ways in which Hospitality organisation uses different marketing
mix elements...............................................................................................................................7
LO3................................................................................................................................................10
P4 Produce a basic marketing plan for a hospitality organisation to meet marketing objectives
...................................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Hospitality marketing essentials can be considered as those requirements which business
industries needed in order to promote products and services in market. Marketing technique is
generally adopted to achieve the main objective of the organisation i.e. maximum profit
generation and can be achieved by influencing the purchasing power of consumers. This study
will be based on the marketing strategies of different hospitality enterprises in order to improve
the overall performance for attainment of overall objectives. This report will focus in describing
that interrelationship of different functional unit's effect on the marketing policies of company.
The study will mainly focus towards the function of McDonald's and KFC which influence the
large number of people by their marketing strategies. It will also determine the optimum
utilisation of marketing mix elements that can be helpful in achieving the overall goal. The report
will also provide a marketing plan of Travelogue for the successful growth and development of
hospitality industries.
LO1
P1 Roles and responsibilities of marketing function within hospitality industries
McDonald's is a widely accepted brand which is an American Fast food company that
deals with wide variety of Eatables such as burger French fries, beverages etc. Its headquarters
are mainly located at United states, Chicago, Illinois etc. This company has achieved its
positions in the world which provides employment to almost 1.9 million people across the
different regions of the world. Marketing can be referred as one of the powerful key element
which plays important role in maximising the overall sales of the products and services (Roos
and Pike, 2018). It might adopt different functions which help in promoting the commodity to
the large number of people. McDonald's generally adopts various promotional techniques to
influence the taste and making strong relationship with the customers by satisfying their needs.
Marketing may performed by adopting various methods or functions such as Advertising,
promotional campaigns, hoardings, newspaper, television etc.
Marketing in McDonald's plays an important role in embracing the customer relationship
with the organisation which involve various tasks such as brand, publicity and a strong
interaction with consumers in order to collect the feedback etc (Dzhandzhugazova And et.al.,
2016). All these marketing functions are implemented in the company using different techniques

such executions of different functionalities in the organisation i.e. described below in a given
table:
Roles and responsibilities
of different units
Execution of different functions in McDonald's
Managing brand and its
positioning
McDonald's adopts customer friendly branding strategy which
helps company to establish a great connection with public in order
to increase the sales of the firm. This influences the mind of the
people and maximises the purchasing power of the consumer
(Dopson and Hayes, 2016). For example, nowadays McDonald's
promote its products by adopting the concept of 50 pricing policy.
This avails the burgers in just $50 which attracts large number of
customers.
Marketing initiatives and
planning
This organisation generally plans to promote its services through
various methods. Roles and responsibilities of effective team
members help in achieving the main objectives of the company so
this company adopts cost effective strategy. This firm provides the
quality of services to people so management never compromises
its manufacturing and production department with quality of goods
and services. If managers plan to develop a new product then key
area of their focus never get distracted from the important element
which links customers to the McDonald's organisation.
Conducting customers and
market research
Innovative ideas and marketing research helps in implementing the
strategies to achieve business goals. Operational functions can be
executed by the effective efforts of employees and proper
availability of resources help in developing the customer
demanded products. This research can be done by knowing the
preferences of the people living in a particular region. Planning the
tastes and preference of products according to requirement of
consumers leads to customer satisfaction and thus it maximises the
sales of the commodity (Pike, 2015).