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Hospitality Marketing Essentials - Hilton

   

Added on  2020-10-23

15 Pages4375 Words54 Views
Hospitality MarketingEssentials

Table of ContentsINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................1Presenting key roles and responsibilities of marketing function of Hilton............................1Presenting how roles and responsibilities of marketing relate to wider organizational context.2Analysing the roles and responsibilities of marketing in the context of marketing environment................................................................................................................................................3Analysis the significance of interrelationships between marketing and other function.........4Critically analysis the key element of marketing function.....................................................4LO2..................................................................................................................................................5Comparing the ways in which different hospitality organization by using Marketing mix...6Evaluate different tactics applied by a Hilton........................................................................8LO3..................................................................................................................................................9Producing a marketing plan for Travelodge...........................................................................9Producing coherent marketing plan........................................................................................9Presenting a strategic marketing plan using 7 Ps of marketing ...........................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14

INTRODUCTIONMarketing essentials have their own importance in hospitality sector. It means creating,promoting and delivering the best outcomes to their customers. In today's world, there are somany new tactics which many hospitality industry apply in order to promote their business. Thechosen company for this report is Hilton Hotels. It is one of the largest global level hotel whoseheadquarters is in United Kingdom. It operates more than 550 hotels and resort across sixcontinents. Hilton offer its best services to their customers which includes bars, resort, spa andrestaurant. Report present key roles and responsibilities of marketing functions and how they areinterrelate to wider the business at global level. By using 7 P's of marketing mix, report comparetwo different hospitality industry and its process to achieve business objectives. Further projectproduce a basic marketing plan that help to meet out marketing objectives. LO1Presenting key roles and responsibilities of marketing function of HiltonHilton is one of the leading hotel whose headquarters are in United Kingdom. It operatesits unit in more than 550 hotels in 85 different countries. A quoted company offers best variety ofproducts and services to their customers that includes resort, spa, restaurants and best variety ofroom facilities. Due to its best service and products offering, Hilton is consider as one of theleading hotel in UK (Bauer, 2018). The main function of marketing is to increases the sales of acompany that further help to maximizes the profit. There are various roles and responsibilities ofmarketing function for Hilton and some of them are as follows:Role & Responsibilities ofmarketing function How it executed in HiltonPromotion By adapting variety of promotional tools Hilton can offeredvariety of products to their customers.Selling Using various promotional tools such as advertising socialmarketing, Hilton let people know about their services. Management informationsystem Marketing team of Hilton collect information and then executethem into a short period of time by using MIS into a workingarea. FinancingA good financing system of Hilton also helps to assign budget1

to different department of a company so that it will help tominimizing the operational cost and through marketing salescan be maximizes and as a result profitability increases.Presenting how roles and responsibilities of marketing relate to wider organizational contextProduct management: This service means the administrative department in which amanager of Hilton plays their basic duty that includes the reservation and assignment, controllingrelated to main and guest reservation etc. their main responsibilities is to keep monitoring theentire staff whether they work in an efficient way. By keep monitoring the activities of staff willhelp to wider up the organization.Human resource management: HRM in hospitality industry recruit the best candidateand also provide training session to their new employees so that they will help to achievecompany's goals and objectives (Waite and Perez Vega, 2018). In addition to this, they also keepmonitoring and evaluating the performance of entire staff and if find any mis-conduct then theysudden take any strict action against them. They also develop different strategies as per themarket trend, sales and also target customers. Purchasing and Accounting: This department of Hilton finalize the budget of acompany and also determine the cash inflows and outflows during a particular time period.Accounting department also provides an appropriate budget to all department of Hilton for theirexpenses (Hugos, 2018). As marketing department, help to analysis the needs of their customerand then it produces those strategies in order to enhance the customer base.2

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