Marketing Essentials for Hospitality

Marketing Essentials for Hospitality
1

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Roles and responsibilities of marketing function within Hilton hotel.........................................3
Ways in which roles and responsibilities of marketing relate to wider organization context.....5
Analysis of the roles and responsibilities of marketing in the context of the marketing
environment.................................................................................................................................6
Analysis of the significance of the Inter-relationship between marketing and other functional
units in Hilton Hotel....................................................................................................................7
Critical analysis of the key elements of the marketing function and their interrelationship with
other functional units within Hilton Hotel...................................................................................7
Conclusion...................................................................................................................................8
TASK 2............................................................................................................................................8
Ways in which different hospitality organizations apply the marketing mix to the marketing
planning process to achieve business objectives.........................................................................8
Produce a basic marketing plan for a hospitality organization to meet marketing objective....11
REFFERENCES............................................................................................................................14
2

INTRODUCTION
Marketing essential is based on the concept for advertising, publicity and sales techniques,
which mainly used for promotion of products and services. In Another way, it is one of the most
important aspect of business success for defining the overall productivity as well as profitability
in marketplace. Hilton is a leading brand of full service hotel and resorts, providing the best
quality of accommodation service to their potential consumers. The organization was founded by
Conrad Hilton in 1919. The documentation will described about the key roles and responsibilities
of marketing function within hospitality organization. It will compare the different ways in
which different organizations, applying the suitable marketing mix to perform the planning
process to achieve desirable goal and objective. Furthermore, the report will produce the
marketing plan for organization in order to meet the expectation level of potential customers.
TASK 1
Roles and responsibilities of marketing function within Hilton hotel
In Hilton hotel, Marketing function can be defined as role of enterprise in which help for
identifying the authenticate source, potentially successful good and service in marketplace.
Marketing plays a vital role in Hilton Hotel. In order to maintain its brand image, enhance
knowledge and understanding of its customers about products and services offered by them.
Building a bard though marketing also helps them in attracting more number of customers and
maintain loyalty of their customers towards the brand. Hilton hotel can be performed the
different functions such as marketing research, development process, customer service and
promotions etc. Each and every functions involves different responsibilities of Hilton hotel
(Elsharnouby and Elbanna, 2020). It is always support for increasing the overall business
productivity as well as profitability in marketplace. Some of the main roles and responsibilities
of marketing functions within Hilton Hotel are as follows:
Market research
In Hilton hotel, the primary responsibility of marketing manager is to promote the various
kind of good and service in global marketplace. Marketing manager can perform the different
3

operations to acquire more information related the goods and service (Elsharnouby and Elbanna,
2020). Generally, it will be doing market research to identify latest trends. In order to evolve the
knowledge about expectation of client which can make change on the production function. This
will help for satisfied the potential customer demand in Hilton hotel.
Creating product promotional channels
It is another important part for organization whereas marketing manager is always keep
to record interest of potential client through different advertisement and promotional activities.
Hilton hotel can be used the online website to provide the accurate information about the product
as well as service of potential client (Şanlıöz-Özgen and Kozak, 2020). In this way, it is also
developed own understanding towards promotional channel in order to build a good relationship
with client. The promotional activities are considered as essential for marketing manager as help
Hilton hotel in competing with other market competitors.
Product development and management
On the basis of market research, marketing manager has improved the production process
of Hilton hotel. In this way, it can be produced high quality of product in cost effective manner
(Şanlıöz-Özgen and Kozak, 2020). In Hilton hotel, manager is responsible for identifying latest
trends and also implementing the suitable product function. Therefore, it can be achieved the
desirable goal and objective. Another way, it is helping for Hilton hotel to gain competitive
advantage over market competitors.
Distribution of goods and services
It is one of the main and primary function of marketing which is focused upon by Hilton
Hotel. There are four main elements of marketing mix: product, price, place and promotion.
Distribution of goods and services is related to place element of marketing mix (Yadav, Dokania
and Pathak, 2016). Main role of this marketing function in Hilton hotel is to make final products
and services available to their customers. Distribution of goods and services helps Hilton hotel to
satisfy needs of their customers by offering goods and services to them as per their need and
desire.
4