Hospitality Marketing Essentials

Hospitality Marketing
Essentials

Table of content
 Introduction
 Key roles and responsibilities of marketing function in a hospitality entity
 Discussion of how roles and responsibilities of marketing are related to other
functions
 Comparison of how distinct hospitality firms apply marketing mix
 Producing basic marketing plan
 Conclusion
 References

Introduction
All businesses whether small, medium or large, makes effective utilisation of
marketing for generating awareness and influencing target consumer group to
engage with their offering. For improving knowledge for hospitality marketing
essential, Hilton London Bankside Hotel is chosen enterprise. It is situated at
London, UK for providing amenities and services such as on-site restaurant,
indoor pool, fitness center and many more to vacationers or travellers.

Explaining key roles together with responsibilities
of marketing function in a hospitality entity
 Introduction of marketing concept with current
along with future trends
The concept of marketing is involves identification of
needs of consumers and accordingly producing
products, ideas, services and others which will have
potentials to fulfil target audiences while making
profit.

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The current trends in marketing of In Hilton London Bankside Hotel are
as follows:
 Micro influencers:
 Personalisation
There are various predicted or future trends of marketing by marketing
department of In Hilton London Bankside Hotel which are as follows
 Virtual reality
 Blockchain’s potential

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 Marketing process includes the ways through which a business devises
values for customers as well as builds stronger customer relationships
with the hope of capturing values in return. The marketing process of
Hilton London Bankside Hotel is as follows: