Hospitality Marketing Essentials

HOSPITALITY
MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1) The key roles and responsibilities of marketing function.....................................................3
P2) Elaborate the interrelation between marketing and other functional department of
hospitality organisation...............................................................................................................5
TASK 2............................................................................................................................................7
P3) Compare how different organisation of hospitality industry apply the marketing mix to
achieve business objectives.........................................................................................................7
TASK 3.........................................................................................................................................10
P4) Evaluation of basic marketing plan for an organisation. ...................................................10
CONCLUSION .............................................................................................................................12
REFRENCES.................................................................................................................................14
Books and journals:...................................................................................................................14

INTRODUCTION
Hospitality industry is a broad category in service industry that includes
accommodations, food services, entertainment sectors and recreation. This report is based on
Hotel Grosvenor and will discuss the significant impact of marketing function in the hotel. Hotel
Grosvenor is a Grade II listed railway hotel that is in heart of London. The hotel is offering
everything that London wants to offer. Marketing is a important activity that every business
needs to perform in an effective way to increase the brand image and to attract more customers
while establishing the loyal base of customers. The report has discussion about the importance of
marketing and its relationship with various other functions in the organisation. Roles and
responsibilities of marketing department in the Hotel are mentioned. The comparison of 7P's of
marketing with a rivalry hotel in the same industry. Also a marketing plan is also mentioned to
help the hotel to grow more in future.
TASK 1
P1) The key roles and responsibilities of marketing function
Covered in PPT
P2) Elaborate the interrelation between marketing and other functional department of hospitality
organisation
Covered in PPT
TASK 2
P3) Compare how different organisation of hospitality industry apply the marketing mix to
achieve business objectives
Marketing mix is a set of various activities regarding production and selling into the
market to get competitive advantage. Organisation prepare effective strategies to gain more more
profit through enhancement of sales. Marketing mix is use of people and their demand in a valid
form so that organisation could overcome from their competitions. In relation with, hotel
Grosvenor, they use people interest, their preferences and requirements as per lading market by
indulging their services, equipment and more (Petrov, M., 2017). To get exact competitive
analysis, it would better understood by comparison between Grosvenor and Hallmark hotel is
described below: