Marketing Essentials: Roles, Responsibilities, and Strategies for Business Growth

Marketing essentials

Table of Contents
Marketing essentials ........................................................................................................................1
Introduction .....................................................................................................................................3
LO1 .................................................................................................................................................4
P1 Key roles and responsibilities of marketing functions. .........................................................4
P2 Roles and responsibilities of marketing relate to wider organizational. ...............................6
LO2..................................................................................................................................................8
P3 Marketing mix to achieve business objectives. .....................................................................8
LO3................................................................................................................................................10
P4 Marketing plan to meet organizational objectives. .............................................................10
Conclusion ....................................................................................................................................12
References......................................................................................................................................13

Introduction
Marketing helps business to develop at a large scale. Marketing helps to develop presence
of a business and develop their image at a large and helps business to achieve goals and
objectives of their business. Marketing helps to attract customers with the working of an
organization. Marketing helps business to engage large number of customers with their products
and services and helps business to achieve their goals and objectives. Overall development of
organization depends on the effectiveness of their marketing plan. Report shows marketing plan
for Hotel hilton and how they develop their business at a large scale and helps them to achieve
objectives and goals of a business. Report shows the role and responsibilities of marketing
executives in development of organization. And effects of marketing department on all other
departments of an organization. Different marketing mix are used for development of product
and business to achieve their objectives at a large scale. Marketing plan is implemented towards
overall success of a business.
LO1
P1 Key roles and responsibilities of marketing functions.
Marketing department of a company plays an important role in success and development
of an organization at a large scale. Hotel Hilton is one of the leading hotels of U.K and work
effectively towards success of their organization and needs to develop effective policies for
marketing to develop their business at a large scale(Okanga and Groenewald, 2016.) . Marketing
helps business to conduct effective use of resources available to them for their success in a long
run. Effective marketing helps Hilton to develop their presence in a market.
Listening to customer needs
Managers of Hilton needs to analyse the market to know what their customers wants.
Customer needs helps them to analyse overall working of their business and develop plans for
overall growth of the business. Company needs to get feedback from their customers to analyse
their needs and wants that helps them to achieve goals of an organization to develop their
business at a large scale. After analysing customer needs hotel needs to prepare a plan for
marketing and choose an effective channel of marketing suitable for their product. Company
needs to conduct surveys to get customers feedback.
Track trends and monitor competition

Company needs to analyse overall working of their competitor that helps them to develop
plan for their business. Hilton needs to know the trends in market like large number of customers
are using social media and marketing over online platforms become easy for companies
nowadays. Company needs to analyse the preference of their customers to develop a new product
that helps them to satisfy wants and desires of their customers. Marketing helps Hilton to analyse
overall working of their competitors and develop plans according to that analysis and helps them
to minimize wastages and mistakes.
Work and brand values
Marketing helps Hilton to develop their brand awareness and develop their presence in a
marketing. Brand helps company to engage customers effectively with their products and
services and helps them to develop their business at a large scale. Marketing department of hotel
needs to develop effective use of resources available like proper use of images and ideas that
helps Hilton to develop their brand image.
Searching for new marketing tools
Hilton needs to analyse new tools and trends in marketing that helps them to achieve
goals and objectives of their business. Proper marketing analysis helps to to select and tools that
have abilities to influence their customers and attract them towards their services. Hilton needs to
use digital marketing as their main tool for development of their business as large number of
customers are using online platforms nowadays and it also saves money and develop business of
Hilton at a large scale.
Coordinate efforts
Hotel needs to coordinate efforts of all other employees in their organization that helps
them to achieve their objectives and goals. Contributors like designers, publishers, consultants
helps them to develop their business(Sigidi, 2017.) . Coordination helps them in effective
fulfilment of their goals and objectives and helps them to achieve goals and objectives of their
business.
Innovation
Marketing executives of Hilton needs to bring creativity and innovation in their overall
working of an organization. Innovation helps them to attract customers like providing new offers
and services to their customers, or introduce a new product with abilities to satisfy needs and
wants of their customers. Hotel needs to develop new plan for marketing of products and