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Hospitality Marketing Essentials Assignment - Travelodge

   

Added on  2021-01-02

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HOSPITALITYMARKETING ESSENTIALS
Hospitality Marketing Essentials Assignment - Travelodge_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3LO1 – Roles and Responsibilities of Marketing function...............................................................3Discussing roles and responsibilities of marketing and their relation to the wider organisationalcontext .........................................................................................................................................6The roles and responsibilities of marketing in the context of the marketing environment.........8Significance of interrelationships between marketing and other functional units within aselected hospitality organisation. ................................................................................................8LO2 Marketing mix elements of Travelodge and Trailfinders........................................................9PEST ANALYSIS.....................................................................................................................12LO3 – MARKETING PLAN.........................................................................................................13Marketing plan Poster. ..............................................................................................................13Segmentation, Targeting and Positioning .................................................................................15........................................................................................................................................................15Conclusion.....................................................................................................................................15REFERENCES..............................................................................................................................16
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INTRODUCTIONMarketing is a essential tool and technique used by every business to promote theirproducts and services in the market for attracting more & more customers. It is very usefulorganization in hospitality industry as its growing day by day. The present report is in context toTravelodge, UK which is a leading hotel chain. The report will identify various roles ofmarketing function in the company along with its interrelation with other function in theorganization. The ways in which hospitality organizations use elements of the marketing mixwill be also analysed in this study. Furthermore, a basic marketing plan for achieving marketingobjectives will be also developed in this report. LO1 – Roles and Responsibilities of Marketing functionHospitality Organisation : A hospitality organisation is a business or company that provides effective services related to accommodation, leisure, food and tourism. It aims at developing a healthy and good relationship between guest and host. Brief description - Travelodge was established in 1985, it currently has 500 hotel partners in UK, 11 hotels in Ireland and 5 hotels in Spain. The company provides rooms or accommodation facilities to people, its aims in offering superior and budget stay to travellers in various locations.The company serves around 17 million customers every year. The hotelsalso have bar cafe and restaurants which offer breakfast, lunch and dinner with varied cuisines. 3
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Roles & ResponsibilitiesHow is it executed in the selected OrganisationMaking strategiesThe Marketing department will make the Marketing procedurefor the organization that will assist the organization withgaining a superior understanding of achieving goals andobjectives.. It will assist the organization with identifying thebetter market positions and achieve the more extensive numberof customers (De Mooij, 2018).The vital activities helps theorganization to deal with its activities so the organization canmake the adjustment whenever required by the organization inthe tasks and elements of the organization. Likewise, this willassist the Travelodge, UK with making the appropriateutilization of the resources accessible. 4
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