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Hospitality Marketing Essentials - Travelodge Assignment

This assessment is designed to introduce students to the principles of marketing in the hospitality industry and develop a basic marketing plan.

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Added on  2021-01-01

Hospitality Marketing Essentials - Travelodge Assignment

This assessment is designed to introduce students to the principles of marketing in the hospitality industry and develop a basic marketing plan.

   Added on 2021-01-01

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HOSPITALITY MARKETINGESSENTIALS
Hospitality Marketing Essentials - Travelodge Assignment_1
Table of ContentsINTRODUCTON.............................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing function..................................................................1M1 Analyse the roles and responsibilities of marketing in the context of the marketingenvironment.................................................................................................................................3P2. Analyze roles and responsibilities of marketing relate to the wider organizational context4M2 Analyse significance of interrelation between marketing and other functional units..........5D1 Critically analyse the key elements of the marketing function and relation with other units.....................................................................................................................................................5TASK 2............................................................................................................................................6P3 Marketing Mix.......................................................................................................................6M3 Evaluate different tactics applied by hospitality organisations to achieve businessobjectives.....................................................................................................................................9TASK 3............................................................................................................................................9P4. Marketing plan for Travelodge.............................................................................................9M4 Produce a detailed,coherent, evidence-based marketing plan..............................................9CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................11
Hospitality Marketing Essentials - Travelodge Assignment_2
INTRODUCTONMarketing is defined as the management and study of exchanged relationships. It is theprocess of analysing and satisfying the needs of customers. This process involves advertising andselling of services or products which are offered by an organisation in hope of generating hugerevenues. Hospitality industry is a wide and fast growing sector which encompasses cinemas,restaurants, transportation, hotels and many more. Maintaining the engagement and interaction ofcustomers is a complex process. Businesses associated with hospitality sector needs to conductmarket campaigns. This will helps their potential customers in acknowledging the facilities andservices which are provided by the company ( DiPietro, Cao, and Partlow, 2013). This presentassignment is carried out on Travelodge which is a Britain based private organisation operatingin hotels throughout UK. Headquarter of company is situated at Thame, England. Company hassuccessfully present itself at 500 locations within UK. This report includes responsibilities androles associated with marketing function along with roles of marketing related with otherdepartments of a organisation. Beside this, a marketing mix is carried out to achieve theobjective and targets of company and a suitable marketing plan is formulated in this respect. TASK 1P1. Roles and responsibilities of marketing functionMarketing concept helps an organization in analyzing, identifying and fulfilling thedesires of the customers in an appropriate manner. Marketing involves promoting andadvertising of services and products to millions of people which helps the organization in gainingcompetitive advantage against other businesses which are operating in hospitality industry.Marketing strategies supports a firm in enhancing their revenues and profits. Marketing hascertain functions which will help Travelodge hotel to identify and source successful services andproducts which helps them in achieving their objectives (Brotherton, 2012). Marketing functionsare the vital constituents in establishing a firm position within marketplace. Marketing functionscarried out in Travelodge also shapes the working pattern of other departments associated withthe company. 1
Hospitality Marketing Essentials - Travelodge Assignment_3
Travelodge:It is a UK based Group of hotels which offers their services in UK, Spain andIreland. At present they have 520 hotels within Europe and headquartered in England. In thisrespect, important marketing functions and their responsibilities in managing revenues ofcompany are mentioned beneath: Roles & ResponsibilitiesHow is it executed in the selected Organisation1.Market research This is considered as the most vital function in marketing. Ithelps an organisation especially businesses associated withhospitality sector to understand the preference and demands ofcustomer in a proper manner. This functions helps the companyin analysing the wants of potential clients and the quantity ofproducts which is needed. In case of Travelodge, marketingfunctions acknowledge them about the services which most ofthe customers preferred and the price they are willing to pay forthese services and facilities. 2 BrandingEvery organisation wishes to introduce their products andservices in market with a special identity. For this an effectivebrand name is needed which differentiates the services of acompany form the services offered by rival firms. Travelodgeoffers their service under the brand Travelodge and marketingdepartment of Hotel offers distinctive services to clients underthis brand name only (Cohen and Olsen, 2013). 3 Pricing of services andproductsIt is considered as the most crucial function of marketing whichis carried out by manager of the organisation. Marketingmanager in Travelodge fixes the price of services which areoffered by the hotel management to the customers. Whiledeciding the coast marketing department undertakes aspects2
Hospitality Marketing Essentials - Travelodge Assignment_4

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