15th Music Bar Business Plan

This assignment presents a detailed business plan for a music bar named '15th Music Bar'. The plan focuses on an Irish theme, catering to Bondi's large Irish population with traditional food, drinks, and ambiance. It outlines the bar's menu, service structure, interior design, and marketing strategies to attract and retain customers.

Running head: HOSPITALITY OPERATION
Music Bar
Name of the Student:
Name of the University:
Author’s Note:

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Executive Summary
This present report focuses on the business planning in the context of 15th Music bar.
Irish music is the main theme of this bar, which may attract the Irish customers of Bondi. On the
other hand, it has been received from this report that this organization prefers the Irish tradition
and culture. On the other hand, a variety of drinks and foods will be included in the menu of this
organization. On the other hand, this organization will follow the WHS rule to maintain
workplace safety. On the other hand, environmental sustainability should be maintained by this
organization by reducing the waste. Therefore, a proper budget plan is also generated for this
business.

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Table of Contents
Introduction......................................................................................................................................4
Findings...........................................................................................................................................4
Name and Style of the bar...............................................................................................................4
Service of the bar.............................................................................................................................6
Uniforms of the staffs in 15th music star.........................................................................................7
Rules and regulation of WHS..........................................................................................................8
Food menu.......................................................................................................................................9
Drink menu....................................................................................................................................12
Costing calculation and recipe.......................................................................................................14
Maintenance of the sustainability..................................................................................................17
Conclusion.....................................................................................................................................17
References......................................................................................................................................18
Bibliography..................................................................................................................................19

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Introduction
15th Music Bar is established in Bondi, which offers live music to the customers for their
refreshment. This bar contains friendly environment for the guests and maximum guests are Irish
who come here. People get fun with a drink in this friendly environment. Drink with live music
is the major attraction of this bar. However, Irish cocktail of this bar is popular, which highlights
the Irish tradition and culture. Various types of drinks are available in this bar. Drink with music
is a major element of the refreshment (Giebelhausen, M. D., Chan, E., & Sirianni, 2016). The
aim of this bar is to provide relief the guests from their routine bound life by organization live
music and by serving a variety of drinks. This study deals with the business planning, product
description, and budget planning in the context of 15 th Music Bar.
Findings
Name and Style of the bar
15th Star Music Bar provides a charming environment for the customers. The name 15th
Music bar highlights the live music program that is the especial attraction of this bar. For this
reason, the word "Music" is added to this bar name to give a prior idea to the about this bar to the
customers. However, this bar would be situated in Bondi where maximum people are Irish. This
bar includes full of energy and a vive is present overall space. Providing right ambiance is the
aim of this bar, which will allow the customers to spend some extra hours with a drink in this
bar. This bar has chosen Bondi for its location that is a posh financial district. Thus, this bar
needs a modern and sleek look. It is crucial for 15th music bar to make a survey of the

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neighborhood and the local restaurants to get an idea about the customer base as well as their
needs in this particular location.
This bar will include a big space, which will be comfortable for the customers. However,
the bar will contain both entry and exit doors to reduce the crowd. On the other hand, maximum
furniture of this bar will be wooden and stylish to attract the concentration of the gussets.
However, the majority of the customers are Irish, thus this bar needs to focus on the Irish culture
and tradition. For this purpose, this bar will offer Irish music that is the main theme. On the other
hand, heart food, drink, and friendly culture will be created. This organization will arrange the
surprise gift for the guest based on the occasion. The lighting of the bar will not be too strong.
The mild light will be used. The tables will be highlighted in this bar and proper orientation of
the lighting will be used to guide the guests around the venue. This bar will use the lighting in a

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way, which can differentiate the space. The warm and cozy light will be used to give comfort to
the guests. However, warm and cozy light makes the people more comfortable in comparison to
other lights (Johnston, 2016). Different color will be used for lighting purpose to make the
people charming. A shiny surface will be created on the table to allow the guests to read the
menu properly.
Service of the bar
Service of a bar offers the table service by developing a friendly environment for the
guests (Shein et al., 2016). However, it is important for 15th music bar to understand needs of
their guests. The success of a bar based on the service standard of the bar. Proper welcome is
required. The steps of the bar service is as follow-
 The guard needs to open the door at first when the guest comes
 Give a smile and acknowledge the guests at their first appearance
 Greet the customers within 20 seconds while they are walking through the passage
 Lead the guests towards their seats and allow them to identify their preferable sitting
place
 Then greet the guests further within 50 seconds after their sitting down
 Give the menu in front of the guests and allow them to place their order
 Then take the order and serve the drink within 2 minutes after taking the order
 Check back the guests if the dropped the order for food or not
 Then serve the foods within 10 minutes
 Come to the guests and ask them for any requirement from them

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 After serving the food it is important for the staffs to check the table and the arrangement
like water is clean, drink is full or not etc
 Ask the guests for further assistance
 Work collaboratively in a team and help the team members
 Prepare the bill and place it to the customers
 Give farewell to the customers after completing the payment related work
 Clear the table as soon as possible after the guests leaving
 Arrange the table properly to welcome the new guests
However, there is very little chance of returning the gusts in a bar who came there for the
first time (Lee, Song & Lee, 2016). Hence, for this reason, 15th music star needs to identify
the exact demand of the guests. In order to retain the customer and to increase the customer
loyalty, it is crucial for this bar to understand the tradition, preference, and cultures of the
local customers that is the people of Bondi. This will be helpful for this bar to make an intact
service for the customers. However, effective communication is required with the guests
while giving them service in a bar. Polite behavior and friendly interaction are required for
the guest while providing a service within a bar. For 15th music star, they need to create a
comfort zone for the guests as comfort level is prior for the guests to enhance the service. On
the other hand, it is important for the staffs of such bar to solve any query or any issues
regarding the service. Therefore, quick response is required from the staffs while serving
drinks or foods in this bar.

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Uniforms of the staffs in 15th music star
Staffs should be presentable at any hotel, restaurant, and bar (Nykiel, 2016). However,
the bar staffs of 15th music star need to make them smart and presentable in front the guests.
However, the uniform of the staffs plays an important role to make the staffs smart. A proper
dress up is required for the staffs to attract the guests towards this bar. This organization will
decide white skirt and scholars for the female staffs and white shirt with a black coat for the male
staffs. Red tie will be mandatory for male and female. However, an enclosed black shoe with a
sock is crucial for both male and female. The staffs have to use the logo with the name of the
organization in their dress in order to introduce the organization to the customers who will come
to the bar. On the other hand, the logo in the dress of the employees also highlights the brand and
the culture of the organization. Uniform allows the staffs to look good and feel confident in their
working environment (Ataie-Ashtiani, 2016). In the context of 15th music star proper uniform of
the staffs, maintain the equality in the workplace. However, the uniform of the staffs will enable
this organization to lead the customers to identify the brand and to know who they are. Proper
dressing of the staffs will help the guests to identify the staffs. Hence, the uniform of the staffs
that is decided by 15th music star will be helpful for them to create brand awareness.

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Rules and regulation of WHS
Work Place Health and Safety or WHS stated some policies to reduce risk from the
workplace. According to Work Health and Safety Act 2011 it is crucial for all the business
organization to maintain the health and safety in the workplace (Ikemefuna & Enoch, 2016). In
the context of 15th music star, it is crucial to provide proper instruction and training to the staffs.
Therefore, it is important to develop a healthy culture in the bar to reduce the work-related risk.
Implementation of the safety policies will be required for this bar. Therefore, proper arrangement
of the first aid, emergency plan and use of protective equipment are required to establish the
workplace safety. On the other hand, maintenance of the hygienic factor will be essential for
15th music star as it is a bar and provides food and drink to the customers.
Food menu
The food menu includes starter to dessert based on the Irish tradition. However, many
people come to visit the bar and just take a drink. Thus, the starter is a prime part of this bar. On
the other hand, according to the alcohol regulation in NSW this bar should provide drink and
food at low price, which can be affordable for all classes of customers. The food menu is as
follow-
Type of
food
Name Ingredients Price

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Starters Irish
smoked
potato pan
cakes
Potato, butter
milk, baking
soda, black
pepper,
butter and
sour cream
$6
Salmon
chowder
Salmon fish,
bread, butter
$8
Irish shrimp
crepes
Lobster
crepes,
shrimp
$7
Main
courses
Mushroom
chicken
Wild
mushroom,
chicken,
mushroom
sauce, smash
potato,
spring onion,
and root
vegetables
$12
Braised
lamb
Boneless
lamb meat,
red wine,
smashed
$15

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potato,
spring onion,
and root
vegetables
Irish bacon
cabbage
Boiled
bacon,
cabbage,
spring onion,
smashed
potato, butter
and parsley
sauce
$13
Salmon pie Salmon fish,
green
vegetables,
$10

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spring onion,
cabbage, and
butter
Desserts Cream
banoffee
pie
Sliced
banana,
toffee,
whipped
cream
$6
Apple pie Apple slice,
white cream
$7
Table 1: Food Menu
(Source: Author)
The above food menu will be introduced during the launching of 15th Music bar. This
organization has followed the Irish tradition to develop the menu.
Drink menu
The drink list will include a variety of drink, which may give pleasure the Irish customers
as well as the foreign customers. The drink will be prepared to maintain the hygienic factors as
health and safety of the customers are necessary for 15th Music bar. The drink list is as follow-
Name of the
drink
Type Price

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Fanta melon
soda
Soft drink
(Mint and
soda)
$6
Ginger
orange ale
Soft drink
(Ginger
extract,
orange)
$8
Apple soda Soft drink
(Apple
and soda)
$10
Red cola Soft drink $5
White
Russian
Hard
drink
(vodka,
milk, and
kahlua)
$12
Rum and
Coke
Hard
drink
(Cola,
gold rum,
soda)
$20
Cosmopolitan Hard
drink
(Vodka,
cranberry
$15

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juice,
lime
juice)
Vodka and
Orange
Hard
drink
(vodka,
orange,
soda)
$18
Vodka and
cranberry
Hard
drink
(Vodka,
cranberry,
soda)
$17
Table 2: Drink Menu
(Source: Author)
The above table includes a variety of drinks in the context of 15th music bar. Both hard
and soft drinks are included in this menu and many drinks are prepared based on the Irish
tradition. The price of the drink is not too high. As a result, people, from all classes will afford
the drinks in this bar.
Costing calculation and recipe
Recipe

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Example: 15th Music cocktail
Vodka 60 ml
Cranberry juice 15ml
Lime juice 10ml
Flavour 1gm
Cinnamon Syrup 15 ml
Thyme 4 sprigs
Method
 First, take 60 ml fresh vodka
 Then add 15 ml cranberry juice
 Then add 15 ml cranberry juice
 Shake it well
 Then add 15 ml cranberry juice
 Shake it well
 Keep it for 5 minutes
 Then add 15 ml cranberry juice
 Add 10 ml lime juice with the mixture of cranberry juice and vodka

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 Then add 15 ml cinnamon syrup to this mixture
 Mix it properly
 Add four sprigs of thyme
 Add 1 gm lemon flavor to the mixture
 Shake it for 15 minutes and add ice
 Serve it to guest

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Costing calculation
Ingredients Size of the
bottle
(ML)
Price of the
bottle
$/ml Amount for
cocktail
recipe
cost
Vodka 600 $40.00 $0.66 60 ml $39.6
Cranberry juice 300 $50.55 $0.16 15ml $2.4
Lime juice 300 $45.55 $0.15 10ml $1.5
Flavour 5gm $3.00 $0.6 1gm $0.6
Cinnamon Syrup 400 $25 $0.06 15 ml $0.9
Thyme 10 gm $5 $0.5 2 gm $1.00
Table 3: Costing
(Source: Author)
Maintenance of the sustainability
It is important for 15th Music bar to maintain the environmental sustainability while
developing a new business. However, for the restaurants and the bar it is crucial to clean the
environment (). For reason, 15th Music bar will adopt the CSR activities in their business to
reduce the food wastage and keep the environment clean.
Conclusion
The above piece of work reveals the business plan in the context of 15th Music bar.
However, this organization will focus on the Irish culture as it is situated in Bondi where

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maximum customers are Irish. This organization follows the Irish culture. It has developed a
menu regarding the Irish food and drink. However, On the other hand, the menu includes a
variety of drinks and foods to satisfy the customers. There proposed service structure is good to
retain the customers. Both soft drinks and hard drinks will be available in this bar and the interior
design planning is also good.

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References
Ataie-Ashtiani, B. (2016). Declaration of Conflicts of Interest in Networking Era: Raising the
Bar. Science and engineering ethics, 22(6), 1855-1857.
Giebelhausen, M. D., Chan, E., & Sirianni, N. J. (2016). Fitting Restaurant Service Style to
Brand Image for Greater Customer Satisfaction.
Ikemefuna, M., & Enoch, M. (2016). Review of Business Plan of Domibite Restaurant, Lokoja,
Kogi State, Nigeria. International Business and Management, 13(3), 16-21.
Johnston, M. (2017). Eclipse Coffee Bar-Business Plan(Doctoral dissertation).
Lee, S. A., Song, S. H., & Lee, S. M. (2016). Influence of Perceived Service Clues on
Experienced Value, Trust, and Loyalty of Franchise Snack Bar. 한한한한한한한, 22(1), 1-8.
Nykiel, R. A. (2016). Marketing Your Business-A Guide to Developing a Strategic Marketing
Plan.
Shein, J. B., Shein, J. B., Bell, M., Bell, M., Whitaker, S. T., & Whitaker, S. T. (2017). Jonathan
Miller: Custom Energy Bar Entrepreneur Pitches Sharks. Kellogg School of Management
Cases, 1-11.