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Paper On Business Proposal for Organization

   

Added on  2020-04-01

11 Pages2606 Words175 Views
Running head: BUSINESS PROPOSALBUSINESS PROPOSALName of the StudentName of the UniversityAuthor note
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1BUSINESS PROPOSALExecutive summaryUrban Cafe is one of the most popular new cafes in the Melbourne city Australia. The purpose of this paper is to make a business proposal for the organization regarding how they can pull up their productivity and profitability being a new cafe in the market of Australia, as they do not have any brand reputation.
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2BUSINESS PROPOSALIntroduction Urban Cafe is a full-service restaurant or cafe in the Melbourne city, and this restaurant has amenu full of comfort foods originated in the land of Afghanistan and Turkey. The foods theyprovide are delicious with a pinch of smoky flavour and the kebabs they serve are very tenderand the usage of various herbs make it tastier. The restaurant has a coffee bar and a regularbar counter to make the guests able to flush the foods down the throat. A man named AbasinKhan who is actually from Afghan origin owns the Urban Cafe. This business plan providesthe financial institutions to review the strategic focus and the vision of the management of theorganization. This business proposal also provides the data and plan regarding the start up ofthe organization, profitability, favourable sales numbers and gross margin.ObjectivesBy the end of first financial year after the inauguration of the organization, they aretargeting to have a turnover surpassing 2 million dollars.In the next financial year, they should have a profit of minimum 14%.By the end of the first financial year, they are targeting to reach a monthly sale of220,000 dollars (Nelson 2012). Mission of the OrganizationThe concept of the restaurant is based on Pashto theme in the Melbourne city, lookingat the success stories of various themed restaurants. The organization would serve highquality food within affordable pricing. They aim to serve one of the finest coffee basedproducts in the town and along with they will provide kinds of entertainment to the residentsof the locality by organizing a jazz night, ladies night, Saturday blues night and many more.The organization eyes to provide high quality evening experience as well as luxury morning
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3BUSINESS PROPOSALbreakfast for the early risers. They are planning to install a giant screen to broadcast sports.The organization on the other hand, is planning to sell exotic coffee beans and coffeeproducts to the customers, to attract a variety of customers to their organization. Apart frothat within their compound they have a garden with a small swimming pool, so that someguests can enjoy their drinks by the poolside.Keys to climb up the ladder of successHigh quality food, coffee based products, coffee based drinks like Nikolaschka, Irishcoffee, B-52 and many more.The organization is aiming o provide the best service in the industry to the customers.They want that they would provide such service so that they can see repetitive visitsof the customers and they also intend to make a loyal customer base for theorganization (Nelson 2012).It is a matter of fact that being a new organization, Urban cafe do not have any brandvalue, so they will be needing to stress on marketing for the organization. Theorganization needs to target their clients early and as the restaurant is situated at acentral position of the city many people would naturally get attracted to theorganization. The marketing officials must stress on digital marketing in this ever-changing market.The organization will be needing to have a strong control on the quality of the foodand beverages they serve, and along with that the managers must ensure that all theemployees are satisfied, motivated and loyal towards the organization. A motivatedworkforce can become an asset for the organization, which is setting their foot on anew market (Aliaga-Isla and Rialp 2012).
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