Wetherspoon App Impact on Restaurant Operations

The assignment discusses the concept of Wetherspoon app and its effect on throughput and efficiencies in restaurants. It highlights the importance of mobile ordering, mobile pay at the table, and fast service delivery in gaining customer satisfaction. The report also references various hospitality management journals and books to support its arguments.

Hospitality Operation
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
Performance objectives which Wetherspoon app impact on Anthologist Bar Restaurant.....1
Impact of Wetherspoon App on different aspects of The Anthologist Bar Restaurant..........2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Hospitality management can be defined as an operational activity which is associated
with delivering drink, accommodations and food to customers, in best manner. But for managing
all activities like making orders, fulfil client’s requirement and more, managers of restaurants
should have possessed sound communication and negotiation skills (Payne-Palacio, 2016). This
assignment is based on the concept of management of restaurant by offering innovative services
to clients. For this purpose, The Anthologist Bar Restaurant is taken, which is situated nearby
City of London. It is the most stylish bar which boost a mixology table and delivers services
through Wetherspoon App to customers, where they are allowed to make order at their table
without leaving seat. Through this innovative app, respective restaurant to gain high satisfaction
of clients. In this regard, present assignment showcase efficiency, performance objectives and
more of given, on enhancing image of mention restaurant.
Performance objectives which Wetherspoon app impact on Anthologist Bar Restaurant
JD Wetherspoon, through its mobile application could effectively accomplish various
performance objectives which would further help in the firm in having a competitive advantage.
In addition to this, with such accomplishment of objectives, The Anthologist Bar Restaurant
could expand and grow its business in a substantial and sustainable manner (Gannon, Rodrigo
and Santomà, 2016). The performance objectives that are being accomplished by this app are
mentioned below:
Faster Operations:
Mobile app of JD Wetherspoon would fasten the process within their workplace.
Customers would be able to order with this app which would reduce the waiting time they spend
in a restaurant. In other words, firm would know beforehand at what time they would be
expecting the guest as a result to which, they would appropriately prepare their desired dish and
present it fresh when they arrive.
Another aspect through which is fastens the operation is that with such effective and
spontaneous customer service, the firm would be able to serve more customers throughout a
working day as the waiting time would be reduced substantially (Li, Ma and Qu, 2017).
Moreover, with faster delivery and attending more customers throughout the day, firm would
also be able to expand its profit margin quite effectively.
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Digitalization:
In this era of technological advancements, there is a huge number of individuals that use
smartphones for their daily activities (Masa’deh and et. al., 2017). According to various
statistics, almost 94% adults within the UK use smartphones and this number has gone up by
about almost 12% since 2005. Providing services through mobile would increase demand of their
services as more customers could be attached by the company as well as its products effectively
through digitalization. In addition, JD Wetherspoon would be able to give various personalized
services to each client that would further increase their customer relationships. Thus, ensuring
customer long term engagement with the company and its innovative services.
Impact of Wetherspoon App on different aspects of The Anthologist Bar Restaurant
The Anthologist is considered as the most stylish all-day bar and restaurant that is situated at
heart of City of London. It boasts a mixology table, two cocktail lounges, deli, a private room
complete, including an alfresco terrace (Buhalis and Leung, 2018). With encapsulating a
collection of all favourite things that grab minds of customers, this restaurant offers an extensive
wine, seasonal all day venue and creative cocktails. In order to gain retention and high
satisfaction of customers, this bar offers Wetherspoon App whereby customers without waiting
staff members, can place their order on app easily. Along with this, they can also make payment
through scanning barcode which reduces waiting for billing and all. In this regard, impact of this
app for business of Anthologist Bar can be measured in terms of efficiencies, throughput and
customer satisfaction as explained below:-
Efficiencies: While looking for evidences towards benefits of mobile apps like
Wetherspoon, it has evaluated that through such innovative services, restaurants can provide fast
services (Lugosi and Jameson, 2017). With context to The Anthologist, through this app it can
offer mobile ordering and pay at table type services. As people when come with family and kids,
then they mostly face issues related to leave seat for orders and payment. Therefore, through
such services, they can get benefits to take fast services and enjoy food without any disruption.
Along with this, through special features like view menu and pre-order, pay at table service
through a QR code and more, The Anthologist restaurant can get high satisfaction of customers.
This will increase efficiency of operations and other activities of business as well. Some other
effective services which impacted by this mobile app for respective restaurants are- Real time
inventory check-up; Self-service advisory model; Barcode scanning and Wishlist building etc.
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These features help in improving and enhancing customer service, which prove beneficial for
building high reputation on respective restaurant.
Throughput: It refers to a sales building concept, which measures how many customers are
served per hour. In context with restaurant sector, it includes operational activities like menu
complexity, employee training, queuing, food delivery times and more. Therefore, through
mobile app like Wetherspoon, The Anthologist can enhance efficiencies of these outputs. It can
serve number of customers simultaneously in more creative manner, without delaying in
anticipating their needs. Along with this, through pay at table by scanning code, also helps in
offering innovative safe and fast payment modes. Therefore, offering these kinds of services
through mobile app, aid respective restaurant to increase efficiencies of throughput.
Customer Satisfaction: Mobile apps in today's modern world have changed the face of
every industry (Bowie and et. al., 2016). Every business entity that is operating as a part of
economy focuses upon delivering such services like The Anthologist can strive to get maximum
satisfaction from customers. In this regard, this restaurant offers high quality food with just one
click of hand of consumers over the app. Wetherspoon is an excellent application which offers
customers the option to select the food of their choice and then order it to receive the delivery
within least time possible. This app claims to deliver the food articles ahead and faster than any
other entity that is operating as a part of hospitality sector or particularly the restaurant business.
With its excellent customer service delivery, fast pace and high quality components, this app has
succeeded in gaining the attention of a large number of people and catering them the food and
beverages they need as fast as the restaurant can. This application has a simple payment system
wherein money is transferred by way of a mobile device from payer's account to the receiver's
account.
The device can either be a smartphone, tablet or a personal digital assistant as this app
supports on all devices. Further it is compatible with Android as well as iOS which increases the
ease for customers to get the food of their choice maximum within 45 minutes which is the claim
made by restaurant. Thus by continuing to focus upon the quality and deliver time of food items,
this restaurant will be able to gain an edge over rivals present in marketplace and ensure its
sustainability for a long time. Further, by maintaining a good delivery system, this application
will be successful in retaining the customers by providing the loyal consumers with discount
coupons and special offers (Ivanova, Ivanov and Magnini, 2016). Thus, Wetherspoon is an
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exemplary application which demonstrates high customer contention and satisfaction catering to
the fulfillment of their needs, demands and preferences.
CONCLUSION
It has been concluded from this assignment that hospitality operations management, helps
organisations in delivering best services to its customers. For this purpose, they offer various
innovative ways like completing demand of consumers through app. As today world becomes
more digitalised, therefore, through offering innovative and creative ways, company dealing in
restaurant business can gain high satisfaction of customers. Since this report mostly highlights
the concept of Wetherspoon App. So, it is analysed that it mainly impacts on throughput and
efficiencies of restaurants. Hereby, both chained based and individual restaurants, gain
satisfaction of customers by offering mobile ordering, mobile pay at the table and more. This
would help in delivering fast services to guest.
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REFERENCES
Books and Journals
Ivanova, M., Ivanov, S. and Magnini, V. P. eds., 2016. The Routledge handbook of hotel chain
management. Routledge.
Bowie, D. and et. al., 2016. Hospitality marketing. Routledge.
Lugosi, P. and Jameson, S., 2017. Challenges in hospitality management education: Perspectives
from the United Kingdom. Journal of Hospitality and Tourism Management. 31.
pp.163-172.
Masa’deh, R.E. and et. al., 2017. The impact of employee’s perception of implementing green
supply chain management on hotel’s economic and operational performance. Journal of
Hospitality and Tourism Technology, 8(3), pp.395-416.
Buhalis, D. and Leung, R., 2018. Smart hospitality—Interconnectivity and interoperability
towards an ecosystem. International Journal of Hospitality Management. 71. pp.41-50.
Gannon, J., Rodrigo, Z. and Santomà, R., 2016. Learning to work interculturally and virtually:
Developing postgraduate hospitality management students across international HE
institutions. The International Journal of Management Education. 14(1). pp.18-27.
Payne-Palacio, J., 2016. Foodservice Management: principles and practices. Pearson Education.
Li, X., Ma, E. and Qu, H., 2017. Knowledge mapping of hospitality research− A visual analysis
using CiteSpace. International Journal of Hospitality Management. 60. pp.77-93.
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