Hospitality Operations Management - Sample Assignment

HOSPITALITY
OPERATION
MANAGEMENT

Table of Contents
INTRODUCTION........................................................................................................... 3
TASK 1........................................................................................................................ 3
1.1 Analysis of the nature of hospitality products and service area........................3
1.2 Evaluate different factors affecting pattern of demand.....................................4
1.4 Analyze factors affecting average spending power (ASP).................................5
2.1 Evaluation of the key stages in the products and services development..........6
2.2 Analysis of the features contributing towards the customers perceptions of
products and service............................................................................................... 6
2.3 Opportunities and constraints affecting product and service development......7
2.4 Various merchandising opportunities for the hospitality services and products7
TASK 2........................................................................................................................ 8
3.1 Different methods of pricing considerations......................................................8
................................................................................................................................ 8
3.2 Factors affecting income generation and profitability in hospitality industry....8
TASK 3........................................................................................................................ 9
4.1 Use of different performance measure and appraisal technique.......................9
4.2 Effectiveness and drawbacks of different qualitative and quantitative appraisal
methods................................................................................................................ 10
4.3 Application of approaches appropriate for hospitality operation.....................10
CONCLUSION............................................................................................................ 11
REFERENCES............................................................................................................. 12

INTRODUCTION
Hospitality management refers as the management of any business concern that is related
with satisfying services like accommodation, drink, food for such people who are away from
their home. This field of study encompasses the management and administration of restaurants,
hostels, travel agencies and various other same organization industries (Davis, Alcott and
Pantelidis, 2018). The report is based on Marriott hotel which is international hotel that are
serving best services to their customers in better manner. Along with this, the main purpose of
this assignment is to analyze the nature of hospitality products and service area. There are
various factors that directly affect the pattern of need and demand. in this report, the hotel is
understanding the pricing and profitability concept of hospitality operations by refer to different
pricing model and revenue generation approaches.
TASK 1
1.1 Analysis of the nature of hospitality products and service area
In hotel concern, the commodities and services can be food and drinkable. Such goods
and services are very much biodegradable. Thus, it is based on different standards, the quality of
hospitality products and facilities area are described as under:
 Perishable – The nutrient and beverage along with another kind of hospitality goods that
are not much durable and it is very much perishable in nature. In Marriott hotel, there are
various perishable good and services which includes room services, storage space and so
more.
 Tangible and intangible elements – The work attribute of the building concern concern
has various two factors along with their several capability and imperfection. Thus,
touchable services or facilities can be internal and external design of the Marriott hotel,
the technique of hotel, closer position or condition of hotel, all such things are very much
visible to their customers in better manner (Dopson and Hayes, 2015). On the other side,
immaterial services elements are customer sensitiveness, empathy, dependability and
confidence which are not seeable.

 Service area – The primary kind of service region of the Marriott hotel are room
department for their buyers, food and drinkable services or facilities, group meeting hall
for meeting and discussion as well as banqueting system in order to assist customers in
arrange big fiesta such as lunch and meal.
1.2 Evaluate different factors affecting pattern of demand
In hotel concern does not have similar type of need in all ended the time period or even
all the days in the week. Along with this, there are various element through which supply of the
clients change from others. There are four major factors which influences that are described as
under:
 Seasonality – The one of the main customers of the Marriott hotel are the come for
destination as per the season. The demand and need in this season increasing than other
season.
 Time of the week – It is essential customers unit which are familiar and couple, who
mainly choice or prefer weekend and any type of holiday to traveling. In this context, the
time period within the week has increasing the need. Hilton hotel are attracting large
number of guest within the week (Mattos Jr, 2014).
 Healthy living – The customer who are very much concern regarding their well-being
and like to lead towards flourishing existence which are always select the hotel in which
they can get the standardized plane of cleansing. This factor will directly affect supply of
clients in proper manner.
 Economic factors – If there are such kind of domestic or local situation in the system or
the income and revenue of leading kind of consumer decreases then the need of
customized are lower. Hilton hotel will contribute their income towards increasing
economic condition or situations.
1.3 Customer profile with different expectations and requirements
It is supported on various consumer anticipation and their specific responsibility or
demand, the client's visibility of the hotel can be vary. Therefore, this is settled on prospect on
differential, the customer profile of Marriott hotel are designed.