Hospitality Operation And Management - Hilton
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Added on 2020-10-04
Hospitality Operation And Management - Hilton
Added on 2020-10-04
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Hospitality Operation And Management
Table of ContentsINTRODUCTION............................................................................................................3AC1.1 nature of hospitality product and service areas.....................................................3AC1.2 Different influence which affect pattern of demand.............................................3AC1.3 Comparison of customer profile with their expectation and requirements...........4AC1.4 Factors which affect average spending power in hospitality businesses. ............42.1 Key stages in product and service development.........................................................5AC2.2 features which contribute customer’s perception of product and services............5AC2.3 Opportunities and constraints affecting product and service development within Hotel Hilton......................................................................................................................6AC2.4 merchandising opportunities for hospitality products and services......................7TASK 2.............................................................................................................................7AC3.1 Different methods of pricing.................................................................................7AC3.2 factors which affect revenue generation and profitability of hospitality organisation...........................................................................................................................................8TASK 3.............................................................................................................................8AC4.1 Performance measures and appraisal technique for individual aspect in Hotel Hilton................................................................................................................................8AC4.2 various qualitative and quantitative appraisal techniques and their applicability in organisation. .....................................................................................................................9AC4.3 Approched to business analysis, evaluation and planning and their applicability in hotel Hilton.......................................................................................................................9CONCLUSION...............................................................................................................10Reference.................................................................................................................................11
INTRODUCTIONHospitality operation management is the management which is done by administration of industry to create work which provides highest level of efficiency within anorganisation. In this report chosen organisation is Hotel Hilton. This present report will cover nature of hospitality product and service areas, different influences affecting pattern of demand within organisation, factors which affect average spending power in hospitality business is also discussed in this report. After that in this report it is also analysed product and service development applied in organisation, features which contribute for customer perception of products and services is explained and opportunities affecting product and service development within organisation and merchandising opportunities for products and services in organisation is also to be analysed.AC1.1 nature of hospitality product and service areasIn hotel Hilton product and service which cover service areas are perishable, tangible and intangible elements and service areas. Here is the element which is used by hotel Hilton is as follows.Perishable -products of hotel Hilton along with other food and beverages hospitality are not much durable and perishable in nature.Tangible and intangible elements- hotel Hilton service quality has two aspects that are strength and weakness. Tangible elements include interior and exterior design of hotel, equipments used in hotels and condition regarding cleanliness of hotel is in the eyes of customers. Intangible elements include services provided to customer, reliability, and other services which are not visible to customers.(Bowie and et.al., 2016.)Service areas- in these areas of hotel Hilton include services like room divisions for customers, food and beverage services and conference hall. These types of services provided to customer in gaining their satisfaction.These are the types of products and service areas which are provided to customer in hotel Hilton to achieve customer loyalty and to maintain best quality in organisation. AC1.2 Different influence which affect pattern of demandBusiness of hotel industries do not have same type of demand in all the seasons, manyfactors are there are many factors which affect consumer’s preferences and taste. Major factors which affect pattern of demand are as follow.Seasonality- major customers of hotel Hilton are Hikers, climbers and ramblers etc. by whichtheir seasonal customers are majorly comes in worm season. Therefore, demand of Hotel Hilton in worm season is high as compared to other seasons.Time of the week- this includes types of customers which are may be families, couples who wants to enjoy their time mostly on weekends or it may be some particular vacation in which they will able to enjoy their days.
Healthy living- This factor affects demand because of the customer who are very much conscious about their standard of living choose hotels which have high standard level of sanitation in the organisation.(Wang and et.al., 2016.) In this factor customers are very much concern about their health which affect their choice of organisation.Economic factor- this is very crucial factor for hotel industries because if there are any typesof national or regional crises which country face then it will reduce customer in the hotel because of that crises customers will not be able to spend must on their luxury living.These are some of the factor which affects customer demand in choosing organisationand this analysed help Hotel Hilton to manage their funds including these factors in decision-making process.AC1.3 Comparison of customer profile with their expectation and requirementsCustomer profile may vary because of their different expectation and requirements. Customer profile of hotel Hilton which is based on the experience of the customer is as follows.Types of hospitality business- three types of hospitality business in which they deal are foodand beverages, accommodation and travel and tourism sector. Hotel Hilton mainly based on accommodation which they provide to customers therefore, customer attract more which preference has high accommodation facility.(Chen and King-Jang, 2018.)Price consideration- major types of customer in this hotel are families and couple and their main focus is to get best flexibility therefore, they may pay higher prices which offered by organisation and this leads to pay higher price for all the service they pay to customers.Meal Experience- this factor depends on customer taste. Different customers of different regions have different taste therefore standard of meal of customer is high in the organisation.Therefore, hotel Hilton has to maintain standard quality of food before provide them to customers.Expectation requirements- In hotel Hilton customers comes from different region therefore they may expect service from hotel in their accordance for which hotel Hilton is providing different services to customers which fulfils customer expectations from the organisation.These are the factors which shows comparison of customer profile in hotel Hilton and which also provide details regarding their expectations and requirements.AC1.4 Factors which affect average spending power in hospitality businesses. In hospitality sectors, customers are offered with many offers and discounts from services which shows different price level, and to find customer’s overall desire Average spending power helps to achieve that statistics. Different factors which comes under this are.Size of income- this factor depends on customer’s overall income level which upgrade average spending power shows customer decision regarding their income efficiency.
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