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The hospitality operation management of the Rosewood London

   

Added on  2020-10-05

17 Pages4872 Words179 Views
HOSPITALITY OPERATIONS MANAGEMENTSTUDENT’S NAME:STUDENT’S ID:
The hospitality operation management of the Rosewood London_1
Executive SummaryThe present report has analysed the hospitality management of the Rosewood London regardingtheir operation management. Moreover, it has provided various features of their hospitalitymanagement. Rosewood is one of the famous and luxurious hotels situated in London in theUnited Kingdom. The present report paper provides an analysis of the product and service of thehospitality management. It also provides the factors that have influenced the demand pattern inthe hospitality business. Moreover, it provides a comparison of the customer's profile and theirrequirements that affect the hospitality industry. The instant report provides the factors theaffects the average spending power of the customers. However, the report provides the keystages that influence the development of the products and service of the hospitality industry. Italso evaluates the opportunity that helps in the growth of the organization2
The hospitality operation management of the Rosewood London_2
Table of ContentsIntroduction......................................................................................................................................4Task- 1.............................................................................................................................................4AC1.1: Nature of hospitality product and service areas.............................................................4AC1.2: Different influences affecting patterns of demand..........................................................5AC1.3: Customer profiles and their differing expectations and requirements............................5AC1.4: Factors affecting average spending power (ASP)...........................................................6AC2.1: Key stages in product and service development.............................................................7AC2.2: Features which contribute towards the customers’ perception of products and services7AC2.3: Opportunities and constraints affecting product and service development.....................8AC2.4: Different merchandising opportunities for hospitality products and services.................8Task 2...............................................................................................................................................9AC3.1 Evaluate different methods of pricing taking into account additional pricingconsiderations...............................................................................................................................9Question 1.................................................................................................................................9AC3.2: Assess the factors which affect revenue generation and profitability in hospitalityoperations...................................................................................................................................10Question 2...............................................................................................................................10Task 3.............................................................................................................................................11AC4.1: A range of performance measures and appraisal techniques to individual aspects.......11AC4.2: Usefulness and limitations of the various quantitative and qualitative appraisaltechniques and their application.................................................................................................12AC4.3: Approaches to business analysis, evaluation, and planning appropriate.......................12Conclusion.....................................................................................................................................13Reference List................................................................................................................................143
The hospitality operation management of the Rosewood London_3
Introduction Hospitality Management means the process of administration for hospitality management. Itplays an important role to administer the hotel, resort. The present report will critically analyzethe hospitality management of the Rosewood London regarding their operation management.Moreover, it will provide various features of their hospitality management. Rosewood is one ofthe famous and luxurious hotels situated in London in the United Kingdom. The hotelaccommodates the facility of luxurious equipment for their customers. It is investment moneyabout $13 million for reconstructing the historical pieces of equipment in the hotel. The role ofthe operation management in the hotels plays an important role. It provides demands, resourcesand the current metrics of the hotel. It also identifies the key persons that can be used for theimprovement of their operations management in the hotel. Task- 1 AC1.1: Nature of hospitality product and service areasIn a hotel business, the main products can be foods and beverages and the main service of thehotel business is accommodation. All the products do not possess longer lifetime. Therefore, thecurrent analysis has been done basing on the different criteria that can be followed in RosewoodLondon. ●Perishable - According to Banerjee and Chua (2016) the food and beverages that areserved in the hotel are very easily perishable. The products of the hotel do not possess along-term durability. ●Tangible and Intangible elements - Bowtell (2015) opined that both tangible andintangible elements are present in the hotel. Tangible elements can be the interior andexterior design of the hotel. On the contrary, intangible elements can be service area andits factor such as customer’s feedback, empathy, secrecy assurance as well. ●Service Area: The services provided for the customers by Rosewood London are roomdivision for the customers, food, and beverages services, Banquet Room service alongwith Conference Facilities, Laundry Service and Business Centre with Internet Access4
The hospitality operation management of the Rosewood London_4

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