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Hospitality Operations Management : Doc

   

Added on  2021-01-02

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HOSPITALITYOPERATIONSMANAGEMENT
Hospitality Operations Management : Doc_1
Table of ContentsINTRODUCTION................................................................................................................................32.1 Key stages in product and service development applied within a hospitality operation with anexample of rose wood hotel.............................................................................................................32.2 Analysing The Features Which Contribute Towards The Customers' Perception Of Product And Services....................................................................................................................................42.3 Assess The Opportunities And Constraints Affecting Product And Service Development Within A Hospitality Environment Regarding Rosewood Hotels...................................................42.4 Evaluate Different Merchandising Opportunities For Rosewood Hotel Products And Services............................................................................................................................................53.1 Evaluate Different Methods Of Pricing Taking Into Account Additional Pricing Considerations.................................................................................................................................5CONCLUSION....................................................................................................................................6REFERENCES.....................................................................................................................................7
Hospitality Operations Management : Doc_2
INTRODUCTIONHospitality operation management is a program which provide skills to work in a hotel or torun a hotel with wide range of are within in that industry such as housekeeping operations or foodand beverages management etc (Lashley, 2018). This report highlights key stages in product andservice development applier within a hospitality operation with reference to Rosewood hotelsexample, analysed features which contributes towards customers' perception of product andservices, opportunities and constraints affecting product development, different merchandisingopportunities, different methods of taking pricing into account and factors which will affect therevenue generation and profitability in hospitality.2.1Key stages in product and service development applied within a hospitality operation with anexample of rose wood hotelIdea Generation and market research: For any development of a product we need an ideato start with. Then it will go through a series of process which will ensure the success of it. Forexample, first we can do SWOT analysis to analyse Rosewood Hotel's current position and weatherits in line with their business strategy. For correct idea generation Rosewood hotels should do amarket research on its competitors success and failure.Idea Screening: It is important to ensure that weather the chosen idea is suitable orunsuitable and if it is unsuitable then it should be rejected for the success of any product or service.Concept development and testing:If Rosewood hotels have an idea then it is needed to testthat thought. Rosewood hotels can ask their customers also. Using a group of their true customers, itcan be tested and their reaction can be recorded. After passing through all these trails, it should be aconcept now with enough in-depth knowledge. (Llach and et.al., 2016).Business Analysis for service: This is done in case of services to ensure weather it will be asuccess which will be used by the customers or a failure i.e. how much it will be liked and usedfrequently by the customer. Product development: If Rosewood hotels have a new product or service then it need topass market and technical development stage. Market testing and launch: Market testing is required to validate full concept. And after allthese stages' product or service is launched.
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