This study explores the interrelationship between the hospitality and travel & tourism industries, analyzing the implications of integration for hospitality businesses. It examines the impact of integration on the hospitality industry, using examples like Marriott International and Intercontinental Hotels Group. The study then develops a rationale for a restaurant industry in Oxford, justifying decisions linked to the target market. Finally, it presents a comprehensive business plan for a fast-food restaurant in Oxford, outlining its development, design, and operational strategies.