Hospitality Provision in Travel & Tourism Sector: Interrelationships, Integration, and Business Planning

This project explores the intricate relationship between hospitality and the broader travel and tourism industry. It delves into the implications of integration for the hospitality sector, analyzing its impact on business operations and profitability. Furthermore, the project develops a rationale and plan for a hospitality business, focusing on target market selection, operational requirements, and human resource allocation. The study highlights the importance of strategic planning, customer satisfaction, and employee development in achieving success within the dynamic hospitality industry.

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HOSPITALITY PROVISION IN TRAVEL & TOURISM SECTOR

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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
1) Discuss the interrelationship between hospitality and wider travel and tourism business..........3
Task 2...............................................................................................................................................6
1) Analyze the implications of integration to the hospitality industry to the hospitality industry. .6
2) Discuss how integrations have affected a hospitality business...................................................7
Task 3...............................................................................................................................................8
1) Develop a rationale for a selected project clearly justifying decisions linked to a target market
.........................................................................................................................................................8
2) Develop a plan for a hospitality business which includes the operational requirements of the
business organisational structures in relation to human resource allocation...................................9
Conclusion.....................................................................................................................................13
Reference.......................................................................................................................................14

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Introduction
Travel and tourism industry, in collaboration with the hospitality sector, is easily positioned as
one of the fastest growing industries of this era. With days passing by, more and more people are
beginning to enjoy travelling at different places and staying in these places in order to get
acquainted with the cultural and historical value of the destinations, enjoy the scenic beauty or to
simply spend some leisure time. The hospitality industry is associated with providing
accommodation, transportation, food, and beverages along with other services in order to ensure
that the customers are provided with sufficient relaxation. PKF hotel experts deal with providing
consultancy services to the international hotel, tourism and travel businesses. This article is
aimed at elucidating the link that the hospitality industry has with the travel and tourism sector.
Furthermore, the implication of integration and the manner in which these influence the
hospitality sector has been also elucidated in this project. Additionally, a plan has been
developed on the basis of a hospitality project.
Task 1
1) Discuss the interrelationship between hospitality and wider travel and tourism business
The tour and travel industry plays a vital role in the financial growth of a country. The aim of the
industry is to provide services to the customers in order to satisfy the travelling plans, with an
indent of visiting various tourist destinations within a country. In respect of leisure purposes or
business-related visits to other destinations, tourism industry also plays an important part. It is
much in use for the easy transportation and allocation of hotels rooms are also being provided by
the main country. The main industry is working upon the collaboration of many small sectors,
among which hospitality is one (Mohammad and Ammar, 2016). For example, while in a family
tour to a particular destination, journey through airlines are comes upon the sector of hospitality
from the airways services, then while transportations of the customers from the airport towards
the hotel is also coming under the hospitality services of the travel agent, so that the customers
don't have to face any sort of problems on road. Lastly, in hotels, the satisfaction of room
allocation along with the others services like foods and further planning of travels are also come
under the hospitality service by the hotels as well as from the main industry. Furthermore, it can
be easily determined that the procedure of satisfying the customers in order to maintain the aims

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of the travels and tour industry, hospitality plays a vital role. The contribution from the
accommodation of the journey to the allocation of rooms and restaurants for foods and other
services are all come on the part of the tour and travel industry. The punctuation of the services
along with the other satisfaction in order to maintain a reputation of the agents towards the
customers is termed as hospitality. Like in restaurants the availability of services like the proper
air to breathe with proper environment to look after the cleanliness and hygienic maintenance is
provided, but the help in serving the foods to the customers in order to help and solve any
problematic issues are all done by a waiter, this helping nature is termed as the hospitality of the
restaurant towards the customers.
From the above statement, it is clear that the tour and travels industry is only helpful in
allocations of a soft and security policy for the travels, while hospitality section is related with
the procedure of maintenance in order to maintain the reputation upon the provided services. The
fundamental purposes that drive the desire of the tourists are leisure and holiday purposes. so that
the health and have of mental state can be happened (Mohseni et al, 2018). The route of the total
plan was conducted by the tourism industry whole the services are upon the accommodations are
totally conducted by the way of services allocated to them in order to maintain a healthy
hospitality. It is not on tourism industry duty to always provide the perfect or required
hospitality towards its customers, certain food stamps and hotels are also present who are used to
take full responsibility upon the requirements in satisfying the customers. Like an example,
Thomas Cook is a hotel plus restaurant service provider, who use to take proper care of the
allocated services towards its customers. It allocates the total route of the journey for the
customers in order to help the international tourists so that the cheap in cost and safety of the
people are fully equipped by the main Thomas Cook.
Hospitality turns to the main industry within the tour and travel industry, due to the reason of
generating the reactions of the employees towards the customer's satisfaction. so that the
customers can be repeated coming to visit the same destination whenever he intends to come.
The reputation that is generated after the service provided from the behalf of hotels or travels
agents is the main reason of attracting further customers who were the relatives or family
member of the main person who had got proof of the services allocation from the agent. Like if
a customer on return from a journey can declare that the full services provided by the agent

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satisfy them, this generate feedback can help in further attractions from the belongings of the
family. In order to maintain a good reputation along with the extra ability of features, in
addition, a proper case against the employee's reaction should be certified. Employees like
driver, receptionist, waiters, and others should be properly trained in order to generate a good
relationship with the customers. Although the reactions of the employees towards the customers
should also be instructed as clear, concise and claim so that the requirements of the customers
can be fully understood by the representative and further lead to solutions in order to satisfy. All
these processes generate an increase in the perfection of hospitality towards the customers, in
order to maintain a reputation of the main tour and travel industry.
In the above sections, it has been demonstrated that the work of the tour and travel industry is to
allocate the route for the travellers while the sub-industry like the hospitality has to maintain the
policies upon which the contracts of tourism is conducted. Like in a family tour, hospitality is
responsible for every sort of acts upon services provided by the agent that is from
accommodations, hotel room allocations, restaurants for food and lodging (Walker and Walker,
2016). For a leisure tour, the comfortability in accordance with the requirement satisfaction leads
to the hospitality services from the company. For the business purposes, allocations of meeting
rooms with an availability of every sort of requirements for other employees are also acting upon
the hospitality services. The strength of the hospitality is upon the reactions of the employees
towards the customers are further be developed if a proper training on the reactions of the
individual employee towards the customers is prosecuted. Moreover, the maintenance of attitude
and growth of helping nature of the employees lead to the establishment of further attractions of
the customers from the organizations. Furthermore, the services of food and products for the
customers should be checked more accurately in order of providing the hospitality service
towards the customers.

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Task 2
1) Analyze the implications of integration to the hospitality industry to the hospitality
industry
Integration is the concept that is used in the business strategy that will lead to the growth in
economics scale so that the operating cost will be reduced to some extent. The concept of
integration came to be applicable in places where the organizations think of not holdings
outsourcing in order of increasing the economic savings (Nachmias and Walmsley, 2015). This
process can be further subdivided into two parts, on basis of the concepts of needing outsource.
Vertical Integration: in this orientation concept the main organisations buy the suppliers or
other resources in order to increase the economic scale of the own. Sometimes it is seen that
organisations buy another company also in order of increasing the rate of profits. Results of
which a low in operating cost from the organisations lead to the increment in profits in few
percentages. For example, UBER the worldwide transportations company, who has recent
growth in its economic scale due to providing the brought cars into the market, although the
drivers are beings hired. In these processes, the profits to the previous car owners were fully
accounted into the companies account. Moreover, these processes lead to the increment of the
income for the company.
Horizontal Integration: in this concept, the main company works upon the collaborations of the
other company, in order to generate a new much bigger organization. Results an expanding in
economic scale for the whole unit along with the increase in customer base that maximizing the
profits turnover of the company. For example, Facebook a social network worldwide has brought
the company named Whatsapp that is also another global social network. These have increased
the economic margin of the whole company. Moreover, in IT sector daily development in
applications lead to the daily growth in income, made the Facebook one of the highly profitable
company in recent years.
The concept of integrations is hospitality can be applicable if the services like the foods and
hotels are fully contributed by the main company (Kandampully et al, 2015). Like the OYO
company in Indian tour and travel industry used to provide hotels services to his customers are
mostly brought by the company itself. So that the profits in the economy were total goes under

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the company account. Like hotels services, many other services are also there that was
contributed to the customers from the tour and travels industry in order of hospitality
maintenance. So the margin of profit from the company will get much increase if the company
itself brought or produce the products for the customers.
2) Discuss how integrations have affected a hospitality business
The concept of integration is an advantage for a company in order of increasing profit margin but
at the same time, the submerging of all the belongings of both the companies lead to the high
responsibility. The increase in customers will lead the increase in employees from the company.
Along with the increase, the responsibilities for training the employees for the betterment of the
reputations are also merged (Bruns-Smith et al, 2015). Not only the knowledge for the
employees affects the theme but also many other factors are also available that equally put an
impact upon the implementation of the concept like technology, globalization, cost, and quality.
In small units, it's possible for developing and maintaining the features or services for the
customers, so that the good response in feedback can be heard. But in developing a large unit,
while a large number of customers use to visit, then it's kind of hard to satisfy equally, although
the company increases the number of employees but the instruments upon which the full process
of flooding or corresponding work to be done will remain the same. If the company designed the
full version of instruments then also the costing will increase on behalf of the company.
Moreover, on increasing the numbers of employees the company has to provide training to
individuals in order to provide Satisfaction to the employees (Vogel, 2016). In case the
employees were put into the operating point without being trained property at that time the
quality of foods. As well as services may get hamper to some extent. So it turns to be the full
responsibility of the company for checking the ability of the employees before prosecuted in the
field work. Moreover, nowadays most of the company intend to hold the global market in order
to get more profitable margin. The tourists may be both the inbound and international people. In
case of international tourist, lack of knowledge of the working employees can generate a conflict
situation with the customers. These problems all together can hamper the stages upon which the
full company is standing.

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Task 3
1) Develop a rationale for a selected project clearly justifying decisions linked to a target
market
In recent times, the organisations are planning on entering the food and beverage industry. This
decision has been taken by the industry as it has been assessed there are immense chances for
development within this sector. It has been further evaluated that the potential for income and
earnings is immense within this industry along with the economic development (Zaitseva et al,
2016). More and more people are spending on this sector in recent times. Therefore, it has been
planned by the organisation to conduct their business in this sector. The organisation has
fundamentally emphasized delivering services to the upper-middle class society as it has been
evaluated that the potential buyer power of such customers is high and these people are willing to
spend on this industry in order to maintain a luxurious lifestyle. It has been analyzed that serving
the people belonging to this class would enable the organisation to increase its profitability along
with the market values with the recent developments that this industry has seen.
The location that has been chosen by the organisation, in this case, is London as the population
of this area is high. Furthermore, both national and international tourists often visit this place as
London is full of cultural and historical value (Sanchez-Gutierrez et al, 2011). The organisation
is planning on entering the market by offering the customers with enriched food and beverages
products which would add more diversity to the food products that are currently offered by other
restaurants. The promotion of the business has been strategized to take place on the social
platforms along with websites by the management. The business would mainly promote the
venture by advertising on the online platforms and through sharing information about the events
which would be open to the public. Several sponsorship programs along with discount strategies
have been implemented by the company as the key marketing strategy (Leung et al, 2013). This
strategy has been analyzed to reach a maximum number of the customers within a very short
period of time. It may be said that through the implementation of this strategy, it would be
facilitated by the company to inform the customers about the products and brand value of the
business.

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In order to develop the position of the business in the particular industry along with the
increment of reputation, the selection and implementation of a proper marketing strategy have a
crucial part to play (Bruns-Smith et al, 2015). The approaches that have been taken by the
organisation are mainly oriented towards driving more customers to consider the services offered
by the organisation. Furthermore, the satisfaction of the customers has been ensured to be
assessed on a regular basis which would enable the company to implement necessary changes. In
order to influence the decisions of the customers, the company has strategized to adding more
discounts on their products and offer more valued services to the customers to gain an advantage
over the competitors (Litvin et al, 2008). It may be said that these approaches of the organisation
would enable the company to achieve a loyal customer base within a short period of time.
In addition to these, the organisation has planned on providing services and products befitting the
needs of the customers. The company has thought of bringing variations to their products so that
people belonging to any race or ethnicity such as Asian, African or others may enjoy the foods
and beverages offered by the organisation (Jones et al, 2016). The designs of the facilities have
been decided to have a modern appearance to make the physical stores appealing to the
consumers. When combined, these strategies are expected to increase the customer inflow for the
company. Furthermore, along with the consumer satisfaction, the organisational opportunities
with regards to this specific sector have been also considered by the organisation which includes
the stable economic conditions along with the high requirement of the food and beverage
products. These benefits have been estimated to increase the profitability of the company in
London.
2) Develop a plan for a hospitality business which includes the operational requirements of
the business organisational structures in relation to human resource allocation
In terms of achieving estimated growth, the human resources have been analyzed to play a
pivotal part. It may be said that the human resources are needed in order to manage and run the
different operations of a business. It is further associated with the standard and quality of a
product. Therefore, the development of a robust strategy in terms of appointing candidates that
have the skills and experience needed to run such operations plays a crucial role in the
fundamental planning process (Law et al, 2014). Furthermore, it may be said that the appropriate

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allocation of human resources also enables different organisations to achieve superior response
time along with standard quality services for satisfying the customers.
Stage 1: Development
The plan is to develop a skilled and experienced employee base which would enable the
organisation in terms of serving the customers in a better manner. Maintaining diversity among
the employees would also allow the organisation in terms of adding unique types of products to
the offerings. Furthermore, it would also enable the company to serve the customers more
quickly. The fundamental focus of the organisation is on expanding the business further in
London.
To achieve the objectives of the company, employees with skills and experience are needed
which would facilitate the development and delivery of appropriate services (Schuckert et al,
2015). To gain the competitive advantage in the market, the company has emphasized on
lowering the prices without affecting the standard of the services. The potential demands of the
products among the customers have been analyzed by the company to establish a proper pricing
strategy. The recent trends of the industry have been taken into account by the company.
Furthermore, to draw more interest, the company has decided on advertising and promoting the
business through online platforms and websites. These platforms have been also designed to
allow the customers to book and review the orders made by them. A feedback system has been
developed which is expected to enable the company to find out the areas of improvement and
bring necessary changes. The laws and legislation are going to be properly followed by the
organisation. Furthermore, the implementation of the discussion strategy has enabled the
company in terms of creating the good image about the brand among the customers.
Stage 2: Design
An appropriate and appealing design may enable the company to bring in more customers by
influencing their decision power and interest.
As per the concurrent trends, to influence the decisions of the customers, it is required of the
organisation to provide decorated and luxurious appearance in terms of ambiance. The interior
designs, on the other hand, may be based on the western classics design which would be

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appealing to the consumers (Gursoy and Sandstrom, 2016). Furthermore, the provision of
multicolour lights would allow the restaurant to look bright and appealing to the consumers. The
staffs, on the other hand, have to be properly trained by the organisation so that the culture
within the workplace is maintained. It would also ensure that the staffs are able to behave with
the consumers properly. The development of a proper culture within the restaurant would allow
bringing in more customers once the word is out.
For the furnishing of the restaurant, the organisation may use glasses, gardens, and lights along
with attractive furniture designs to make it look refreshing (Sigala et al, 2012). Furthermore,
adding an eye-soothing design and colour on the walls and adding frames would make the
appearance outstanding. If properly maintained, the interior and exterior will help the
organisation to bring in more customers. An online infrastructure may enable the organisation in
terms of delivering faster services to the customers. Functions such as online booking of tables
and payment and other modern services would enable the restaurant to attend to the requests of
the customers more attentively. Different offers such as discounts may be also offered which
would enable the organisation to manipulate the decision power of the consumers.
Stage 3: Operations
The development of functional strategies would enable the organisations in terms of achieving
more profitability and productivity. It would further improve the sustainability of the company.
Recruitment and staffing strategies would enable the organisation in terms of selecting and
appointing skilled employees within the workforce (cook et al, 2014). The numbers of required
candidates will be analyzed by the restaurant and the skills and attributes of the individuals that
are hired will be assessed to provide them with the appropriate job roles. Providing the
employees with training and development programs would allow the organisation to polish the
skills of the employees and preparing them to serve the customers in a better manner.
Maintaining the cultural diversity within the workforce may enable the organisation to provide
the customers with a variety of services (Harris and Howard, 1996). It would allow the
organisation to further achieve the loyalty of the workforce. Different policies will have to be
employed by the organisation to establish a proper working culture within the workplace.

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Additionally, the legislation put in by the government would have to be properly followed by the
organisation. The employee rights should be protected at all times. Furthermore, to keep the
information obtained by the company about the customers safe and protected, the services of the
organisation would require being processed legally.

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Conclusion
From the discussion and analyzing the presented information, some conclusions may be made.
Firstly, it may be said that the growth that the hospitality sector that the UK has seen in recent
years has contributed significantly to the GDP of the nation. The manners in which hospitality
and travel and tourism sector are interrelated have been explained in this article. It may further
be stated that in order to expand the businesses, several organisations have adopted the strategy
of sharing the customers. Through the development of the hospitality industry, the consumers are
provided with accommodation, food, and transportation at affordable costs. The two types of
integration which include the horizontal and vertical integration have been analyzed in this study.
These integration tactics include the merging and acquiring aspects of the organisations in terms
of expanding the service chain. It may further be stated that technology, pricing, and quality are
some crucial factors that may influence the hospitality sector. A development plan associated
with developing a restaurant that offers food and beverages along with other additional services
to the consumers has been provided within the project. Furthermore, the requirements for
conducting the operations along with the needed structure which would facilitate the allocation
of the human resources have been analyzed in this project.

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