Hospitality Provisions in Travel and Tourism: A Comprehensive Analysis

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HOSPITALITY PROVISIONS IN TRAVEL AND TOURISM

Table of Contents
INTRODUCTION........................................................................................................................2
TASK 1- ARTICLE....................................................................................................................... 3
1.1 DISCUSS THE INTERRELATIONSHIPS BETWEEN HOSPITALITY AND WIDER TRAVEL AND
TOURISM BUSINESSES..........................................................................................................3
TASK 2...................................................................................................................................... 6
EXECUTIVE SUMMARY..........................................................................................................6
INTRODUCTION....................................................................................................................6
2.1 ANALYSE THE IMPLICATIONS OF INTEGRATION TO THE HOSPITALITY INDUSTRY..........6
2.2 DISCUSS HOW INTEGRATION HAS AFFECTED A HOSPITALITY BUSINESS........................9
CONCLUSION...................................................................................................................... 11
TASK 3.................................................................................................................................... 12
3.1 DEVELOP A RATIONALE FOR A SELECTED PROJECT CLEARLY JUSTIFYING DECISIONS
LINKED TO TARGET MARKET.............................................................................................. 12
STAGE 1 – DEVELOPMENT..............................................................................................12
3.2 DEVELOP A PLAN FOR A HOSPITALITY BUSINESS INCLUDING THE OPERATIONAL
REQUIREMENTS OF THE BUSINESS’ ORGANISATIONAL STRUCTURE IN RELATION TO
HUMAN RESOURCE ALLOCATION.......................................................................................14
STAGE 2 – DESIGN.......................................................................................................... 14
STAGE 3 – OPERATION................................................................................................... 15
CONCLUSION.......................................................................................................................... 18
REFERENCES........................................................................................................................... 19
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INTRODUCTION
In today’s scenario, both hospitality and tourism industry is considered as one of the
booming sectors of any country. Hospitality includes hotels and accommodation facilities
where visitors and strangers are received and entertained however tourism includes travel
agencies, cruises, and airlines and so on (Medlik, 2012). Various new facilities have been
included in the hospitality services that include spa, conference and meeting, marriages and
events, swimming pools and various other facilities. The role played by both hospitality
industry and tourism sectors are significant in developing the economy of the country as
well as the world.
This assignment helps in understanding the interrelationship between hospitality and travel
and tourism industry. It helps in understanding the role and importance of hospitality
industry in travel as well as tourism sector. It also highlights the impact of integration on the
hospitality industry. At last, a business plan is developed that includes the operational
requirements of the organizational structure of the business.
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TASK 1- ARTICLE
1.1 DISCUSS THE INTERRELATIONSHIPS BETWEEN HOSPITALITY AND WIDER
TRAVEL AND TOURISM BUSINESSES
Article
PKF hotelexperts commenced since 1869 is one of the internationally recognised market
leaders in the field of hotel, leisure and tourism consulting. PKF hotelexperts is the part of
PKF International that has its member's firms in about 300 locations around 100
countries.
PKF hotelexperts has dedicated and experienced consultants who provide quality services
for hotel, leisure and tourism sector and has pioneered in hotel consulting with a splendid
track record.
COMPOSITION OF HOSPITALITY INDUSTRY
The hospitality industry is a very broad category that includes various fields such as
lodging, restaurant, popular catering, event planning, transportation, theme parks and
another related field within service industries. The hospitality industry is one of the fastest
growing industry in the world that generates both revenue and job opportunities for the
country (Cook, et al. 2014). The composition of hospitality industry are nightclubs, hotels
like 1 star to 5 star bed and breakfast, budgeted hotels, hospitality services like caterings
and in-house, pubs and bars like managed houses, free houses, tenanted or leased pubs
and restaurants like fast food, coffee shops, fine dining, cafes, mainstream and so on.
Major dependency of the hospitality industry is on the availability of leisure time and
disposable incomes (Law, et al. 2015). The classifications of the hotels are to be done
between 1 and 5 stars according to the services provided by them. Licenses are provided
to pubs and bars for social drinks establishments for selling alcoholic beverages as these
are the prominent part of the UK citizens (Law, et al. 2015). One of the entertainment
venues is the nightclubs that comprise of the dance floor to be operated till late nights.
Restaurants are the eatery joints that serve a variety of foods as per the regions in
exchange for money. Conventions centres and events locations are the places that
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provide space for seminars, conventions, meeting, expos and other related activities
(Mok, et al. 2013).
Fig 1 Composition of Hospitality Industry
TRAVEL AND TOURISM SECTOR
Travel and tourism sector offers all the related travelling services to its customer's various
tourism services are offered to the customers and visitors. Lodging and catering, travel
agencies, information and guiding, tour operators and visitor attractions are some of the
services included in travel and tourism industry. Tourism is an activity of travelling to one
place for a limited period of time (Smith and Puczkó, 2014). It is referred as the business
in order to attract a large number of visitors and tourists thereby catering to their
expectations and desires. Tourism offers an opportunity to an individual to explore new
places, to learn new things, to meet new people and also to learn more about themselves.
Tourism is considered as one of the valuable contributions to the economy of the world
along with being a bridge between the people (Smith and Puczkó, 2014). The term
tourism can be used interchangeably with travel. It implies that tourism is an act of
travelling for pleasure along with the ability of people to escape from familiar
surroundings. There are various modes of travel such as aeroplanes, buses, cars and trains
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Composition
of
Hosiptality
Industry
Travel
and
Tourism
Bars,
Nightclubs,
Pubs
Gambling
Hotels and
Restaurants
Event
Managements
Membership
Clubs and
Theatre

and so on. Travelling has become easier comfortable and safe with the technological
improvements (Teng, 2011).
FIG 2 Components of Tourism Industry
[Source: Teng, 2011]
INTERRELATIONSHIP BETWEEN HOSPITALITY AND TRAVEL AND TOURISM SECTOR
There is huge interdependency between hospitality industry and travel and tourism sector
as the customers of the hospitality industry is also the customer of travel and tourism
sector. The lower level of satisfaction in either of the fields results in a change in the
mindset of the customer (Walker and Walker, 2016). For example, if an individual is not
satisfied with any of the hospitality services such as accommodation or restaurants while
travelling using a tour package offered by the tour operator then It will affect both the
sector and industry. This represents interlink between hospitality and travel and tourism
business.
There is an equal and direct proportion between travel and tourism sector and hospitality
industry (Cook, et al. 2014). One of the most essential aspects of both the sectors is the
customer satisfaction. Similar competencies and proficiency are required by the personnel
in both the sectors. This represents the interdependency between both the sectors which
lead to growth opportunities in future and contribute to developing the economy of the
country.
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