logo

Thomas Cook Group Plc Enhances Sustainability

   

Added on  2021-01-02

9 Pages3186 Words129 Views
Hospitality, Tourism andEvents Environment

Table of ContentsINTRODUCTION...........................................................................................................................1An Overview of Thomas Cook Group Plc..................................................................................1An Overview of the way of Thomas Cook Group Plc improves its sustainability.....................1PEST Analysis- .........................................................................................................................2CONCLUSION...........................................................................................................................6REFERENCE ..................................................................................................................................7

INTRODUCTIONIn today's market scenario, tourism is considered as fastest developing sector in acountry. In this era, enterprises are operating their business with common aim i.e. to enhancetourism in country. Development of such companies have a large impact on overall growth ofnation. Therefore, government help them in improving their sustainability. It will help inattracting large number of tourists towards destination of a country and assist them to visit theseplace once in their life. But to enhance tourism, one of the biggest problem faced by a country ischanging pattern of weather and climatic condition (Dredge, Airey and Gross, 2014). Currentreport is based on factors which impact on tourism of UK. In this regard, Thomas Cook is takenwhich deals its business in travel and tour sector. This assignment entails environmental pressurefacing by all tourism and way of companies used to improve their sustainability. For thisassistance, PEST analysis will be done. An Overview of Thomas Cook Group PlcAs stated in London Stock Exchange, it is a British travel company which established itsbusiness in 1841 by Thomas Cook & Son, Thomas Cook AG and My Travel Group Plc. It isheadquartered in Peterborough, UK. This firm offers tour packages of five countries viz. UK,Germany, Northern, Central and West Europe (Yeoman and et. al., 2012). It became secondlargest travel company in UK by having about 97 aircraft with 2,926 stores where more than32,000 employees are working. In addition to this, as per statistical view; in a year more than19.1 million customers are using services of Thomas Cook. This company has been consideredas main sponsor of Peterborough United Football Clubs and Manchester City. An Overview of the way of Thomas Cook Group Plc improves its sustainabilityTourism and hospitality businesses are referred as front line of UK's economy. Thisnation provides personal and leisure services to tourists belongs to domestic and internationalcountries (Getz and Page, 2016). Companies working under this sector are influenced by variouschanges due to increase in demands and expectation of customers. Tourism, hospitality and eventindustries includes hotels, restaurants, gaming, tour operations, holiday resorts and more. In thismanner, from the last 171 years, Thomas Cook Company has faced various challenges inoperating its business. Employers of this firm concern more on energising and transformingbusiness in order to ensure that expectations of customers are fulfilled in every year. To get1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Hospitality Provision In The Travel And Tourism Sector Assignment
|13
|4633
|51

Impact of Green Tourism on Tourist Decision Making
|24
|6867
|302

Report on Tour Operations Management
|15
|4695
|43

Analyse Financial Statement Assignment
|12
|2743
|58

Growth and Sustainability of UK Travel Industry
|18
|1150
|75

Financial Performance and Position of a Company
|15
|4886
|23