Report on Tour Operations Management
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Added on 2020-06-06
Report on Tour Operations Management
Added on 2020-06-06
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TourOperationsManagement
TABLE OF CONTENTINTRODUCTION.............................................................................................................................4TASK 1..............................................................................................................................................41.1EFFECTSOFCURRENTMARKETTRENDSANDDEVELOPMENTSONTHETOURANDOPERATIONSINDUSTRY................................................................................................................................4TASK 2..............................................................................................................................................62.1 STAGESANDTIMESCALESINVOLVEDINDEVELOPINGHOLIDAYS...........................................62.2 SUITABILITYOFDIFFERENTMETHODSOFCONTRACTINGFORDISTINCTELEMENTSOFHOLIDAYANDVARIOUSTYPESOFTOURCOORDINATOR.....................................................................72.3 CALCULATIONOF SELLING PRICEFORAHOLIDAY.......................................................................8TASK 3..............................................................................................................................................93.1 PLANNINGDECISIONSTAKENFORDESIGNOFASELECTEDBROCHURE..................................93.2 SUITABILITYOFALTERNATIVESTOATRADITIONALBROCHUREFORDIFFERENTKINDOFTOURCOORDINATORS..................................................................................................................................103.3 SUITABILITYOFDIFFERENTMETHODSOFDISTRIBUTIONUSEDTOSELLAHOLIDAYFORDIFFERENTSORTOFTOUROPERATORS...................................................................................................11TASK 4............................................................................................................................................124.1 STRATEGICDECISIONSMADEBYDIFFERENTTYPESOFTOUROPERATORS........................124.2 TACTICALDECISIONSTHATCOULDBETAKENBYASELECTEDTOUROPERATORINDIFFERENTSITUATIONS................................................................................................................................13CONCLUSION.................................................................................................................................14REFERNCES...................................................................................................................................162
INTRODUCTIONTravel and tourism industry has its positive impact on economy of United Kingdom. In recent time industry of tourism and travel became a grown industry and it generates high revenue in marketplace. United Kingdom is a tourist favorite place inworld and this made tourism sector a fastest growing exertion. Travel and tourism industry are major contributor in economic funds of country due to its regular and sustainable growth that is generating greater profits and contributing in economical growth of nation. This is a sector is providing adequate level of support to their economy and also helping in making developed country (Hoffman, Padberg and Rinaldi, 2013). This report pays attention on several points that should be consider in this sector like developing trends in industry, strategies that are involved in development of vacation plan, procedure of brochure making with association of distinct tactics like promotional tools etc. Thomas Cook is a travel agency founded in 2007 by merger of Thomas Cook AG and My Travel Group plc. It has its head quarterin Peterborough, Cambridge Shire in England. They provide tour packages services across the globe. This report will go to discuss tour operations management through study of Thomas Cook within tourism and travel industry. It includes stages adopted by an organization to create their travel plans involving negative and positive effects of recent trends on tourism sector and this study also discuss about prominent distribution channel of Thomas Cook travel agency (Gibson, 2012). Nowadays preferred firm became a popular name in travel and tourism industry in United Kingdom and providing support to its nations economy as well as their clients by serving bets quality services. Tour operations management is a rapidly growing business in current era of time that is generating number of employment that is ensuring growth of social life of citizens of nation. TASK 11.1Effects of current market trends and developments on the tour and operations industryCovers in leaflet.3
2.1 Stages and time scales involved in developing holidaysThere are several services that involved in making holiday plans that helpmanagement in serving quality services to its consumers. Thomas Cook adoptsvarious tools and techniques in their firm to set best plans for their differentcustomers. These stages are stated below:1.Market Research – This search operation enable management to get to knowabout taste and preferences of clients. It is a very much important task forcompany to plan their holiday packages (Ronen, Pliskin and Pass, 2012).Thomas Cook uses online market research technique to develop their holidaypackages that will enable managerial grid to recognize adequate demands andwant of customers and thoughts about different destinations in UK (Chand andKatou,2012). This operation run by Thomas Cook with help of their websitethat they run on Internet. 2.Planning & Scheduling - After completion of market research associationtries to execute views and preferences of clients in their organization. Planningenables venture to design and schedule their tour packages as per customerdemand and tastes. Scheduling helps in matching holiday with time ofconsumers. Scheduling enables managers to set distinct components of tourplan like time period of holiday, best season for holiday, price of completeplan etc. (Chon and Yu, 2012). This will help senior tour coordinator todevelop holiday plan as per client desire. 3.Forecasting – It means organization plan their holiday packages by takingefficient measures from different other tour plans. In this forecastingmanagement tries to find out climate of particular destination in UnitedKingdom and set up vacation plan according to this atmosphere. This toolshelps company to decide various elements like current position of thatdestination is it suitable or not, than they are able to design their packages. Fore.g. a group of visitors wants to see London in snow fall but as per climatecoordinators deny for vacation plans at this time as this time is not suitable fortourists (Redjem and Marcon, 2016). 4.Contracting – It is a tool that helps management in providing best qualityservices to its customers and design distinct tour plans as per clientpreferences. Contracting includes acquiring different type of services that they4
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