Environmental Analysis of JW Marriot Hotel in Australia

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

1MANAGEMENT
Executive summary
The purpose of this report is to conduct an environmental analysis of one of the most renowned
hotel chain of Australia, the JW Marriot hotel. In order to conduct the macro analysis, PEST
analysis as well as SWOT analysis of the mentioned organization will be conducted. For micro
analysis, porter’s five forces analysis will be conducted. Along with this, strategic
recommendation on the basis of the environmental analysis of the hotels will also be provided in
this report.

2MANAGEMENT
Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................4
Macro analysis.............................................................................................................................4
PEST analysis...........................................................................................................................4
SWOT Analysis........................................................................................................................5
Micro analysis..............................................................................................................................6
Porter’s Five Forces..................................................................................................................6
Recommendation and conclusion....................................................................................................7
Reference List..................................................................................................................................9

3MANAGEMENT
Introduction
The hospitality industry refers to a broad category of fields within the service industry
that is comprised of lodging, event planning, transportation, cruise line as well as others that falls
in the tourism industry. The mentioned industry completely depends on the availability of the
leisure time as well as disposable income. A hospitality unit like hotel, restaurant as well as
amusement park is comprised of multiple groups like direct operations as well as multiple
maintenance (Patiar, 2016). When it comes to Australia, the nation is known for its hospitality
and friendly gesture towards tourists. In this report, environmental analysis of one of the well
known hotel chain that is operating in the nation, the JW Marriott has been performed. Two
major theoretical modes namely, the PEST analysis as well as the SWOT analysis will be
conducted in order to understand the external environment of the nation. In order to understand
the internal environment, Porters Five Forces analysis will be performed. Finally, on the basis of
the analysis, strategic recommendation will be provided for the mentioned hotel chain.
Discussion
Macro analysis
Considering the fact that the hospitality industry is a highly crucial part of the nations,
economy, the government of Australia supports establishment of hotels in the mentioned
industry in order to ensure increment in the yearly revenue. As a result of this, a huge
competition is there among popular hotel chains established in Australia. There, in order to
create effective strategy for gaining competitive advantage in the highly saturated industry, it is
highly crucial for the Management of JW Marriott to conduct external environment analysis. In