International Hotel Management: Analysis and Evaluation

Hotel International

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Pestle analysis of the Cardiff Marriott Hotel.............................................................................1
TASK 2............................................................................................................................................2
Discussing the importance of an effective recruitment and selection process in order to sustain
competitive advantage.................................................................................................................2
TASK 3............................................................................................................................................3
Analyze and evaluate the principle factors that affect the culture, equality and diversity of an
organization.................................................................................................................................3
TASK 4............................................................................................................................................4
Identifying and describing the main method of performance management utilized by the
organizations to ensure targets....................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
International hotel management is the field requires aspirants to possess good
communication skill as well as an impressive personality. Due to globalisation the hotel
management industry is growing with leaps and bounds. Present study will be base on the
Hospitality and explains the whole further study in the context of Cardiff Marriott Hotel.
Therefore, study explains the external business environment in the context of hotel and
demonstrated the understanding of the management. Also, it will outlined the importance of an
effective recruitment and selection process in order ton sustain competitive advantage. Also, the
present assignment will describing the factors affect the culture, equality and diversity of an
organization.
TASK 1
Pestle analysis of the Cardiff Marriott Hotel
Hotel industry has always been susceptible to various environmental factors which can
have a strong impact on the business of any hotel. From changing governments to changing
weather all of these factors have a strong impact on the hotel, so, it is really important for Cardiff
Hotel to analyze the external factors in order to assess the challenges and opportunities within
the industry. These external business environmental factors can be explained below:
Political Factors: This factors plays a significant role in determining the various factors
which can have impact on the profitability of Cardiff Marriott Hotel (Kundu and Mor, 2017). As
UK is politically stable country and this has resulted growth in tourists within the country which
can be beneficial for the hotel. But on the other hand there is always one danger which has come
due to this factors is Brexit which has resulted a gap between UK and rest of European countries
which can hamper the profitability of Cardiff Marriott Hotel.
Economic factor: This factor pertain to the economy of the country which may include
the inflation rates, interest rates, foreign exchange rates,etc. To this factor Cardiff Marriott Hotel
may be sensitive due that fact the rate of GDP growth is affecting the hotel's positive
performance and its is expected to increase in the future (Noe and et.al., 2017). The exchange
rate of country after the Brexit can affect the profitability of the hotel to higher extent. But there
is a stability in UK's currency which is a good sign for Cardiff Marriott Hotel.
Social factors: This is major factor which can have a strong impact on the business of the
hotel, as the demography and the lifestyles of people in the country are changing on continuous
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