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Contemporary Hospitality Industry Assignment (Doc)

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Added on  2020-10-05

Contemporary Hospitality Industry Assignment (Doc)

   Added on 2020-10-05

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Contemporary Hospitality Industry
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Table of ContentsINTRODUCTION...........................................................................................................................1Business Planning Report................................................................................................................11. PESTLE analysis of Marriott international and its impact on the development.....................12. SWOT analysis of Marriott international and its impact on decision making process...........2Market Research Report..................................................................................................................43. Identifying the current and potential trend in hospitality industry..........................................44. Evaluation of ability of the Marriott hotel chain and developing with the current trend........5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
Contemporary Hospitality Industry Assignment (Doc)_2
INTRODUCTIONStrategic project is an important part that has a primary goal of gaining the competitiveadvantage by focusing on the organisation's overall direction. The present report will help inunderstanding the business planning report which assist in describing the impact of macro andmicro factors on the Marriott international in its development in hospitality industry. The reportwill also explain a market research report, which illustrate the recent trend in hospitality industryand capability of Marriott international in adopting it.Business Planning Report1. PESTLE analysis of Marriott international and its impact on the development.The macro factors and its impact on the development of Marriott international and wholehospitality industry can be identified through the PESTLE analysis.Political: This are the factors related to the government policies and laws which affectthe business operations. Marriott faces the threat of terrorism, unstable politicalenvironment, level of corruption which affects the overall profitability of hotel. The riskof terrorism affect the number of guest in that particular country which affects therevenue of the Marriott.Economical: Some of the factors are due to the country's economic situation whichdirectly impacted the operation of hotel. Slow economic growth in china and highinflation rate in UK can be some of the factors which directly influencing the revenue ofMarriott in this countries. The high exchange rate is another factors that affects thedevelopment of Marriott.Social: The social and cultural factors includes the number of tourist visit in that countrywhich helps in increasing the sales of the hotel. In increasing in the customer spendingalso helps in increasing revenue (PESTLE Analysis of Marriott International , 2019). Thedemographic and skill level of population also affect the operations of hotel.Technological: Implementing the technology in the operational activities plays a vitalrole in developing company as a whole. Through different online websites and socialmedia assist Marriott to promote its new service and new venues over the world. The1
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