Marketing Plan for Hotel Relais and Chateaux

MARKETING PLAN

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company overview......................................................................................................................3
Marketing Mix:...........................................................................................................................3
Swot Analysis:.............................................................................................................................4
Pestle............................................................................................................................................4
Customer value and engagement...............................................................................................5
Use of digital marketing.............................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing plan is a document that lays out marketing efforts of a business for upcoming
period as well as for a year. It mainly outlines the advertising activities, marketing plan for the
period. Moreover, the present report is based on Hotel Relais and Chateaux Hotel is privately
owned hospitality owned by AA red star company. The organization provides luxury hospitality
services to their customer in order to run their business. Although marketing plan has been
prepared so that company can have clear idea about the opportunities available in market as well
as have knowledge about the audience.
MAIN BODY
Company overview
Hotel Relais and Chateaux is an English country house and estate in the care of the
national trust in England. Along with this, the organization provide luxury services to their
customer such as Spa, Tennis and Gym with accommodation as well as food and beverages.
Mission: To be the most hospitable company in the world.
Vision: To deliver best quality and delivering exceptional experience to their customer.
Marketing Mix:
 Product: The company is currently offering services like luxury suit, holiday package,
dinning and wedding services. Along with this, due to pandemic company has faced huge
loss so in order to attract large customer it will be offering transportation and travel
services. The hotel is currently offering free stay for children and dogs as well as food
and accommodation services.
 Place: The company will be opening their new branch in tourist place of UK that will
help the organization in attracting large customer as well as to earn huge profit. Along
with this, the company will be focusing on the design of the place such as it will be
offering old Italian classic structure in order to be unique and seeking the attention of
tourist.
 Price: The company will be adopting for segment based pricing strategy which is
similar to airline industry. Under this approach company will be segmenting their
customer by area of the room, attributes and extra services required by them. This will
help the organization in providing their customer with services according to their budget.